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Advertisement release method for Internet television

An Internet TV and advertising technology, applied in electrical components, image communication, selective content distribution, etc., can solve problems such as poor advertising effect, affecting users' experience of video viewing, and antipathy to advertising products, and achieve guaranteed viewing rates. Effect

Inactive Publication Date: 2012-06-27
IRICO
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Problems solved by technology

The video-on-demand services provided by content providers are mainly profited by interstitial advertisements at the beginning and end of the film, but users often skip the advertisements at the beginning or end of the film, resulting in poor advertising effects. Guarantee the viewing rate of the user for the advertisement, but it will also seriously affect the user's viewing experience of the video, which will easily arouse the user's disgust towards the advertising product

Method used

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  • Advertisement release method for Internet television
  • Advertisement release method for Internet television

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Embodiment 1

[0015] Embodiment 1: as figure 1 Shown, the inventive method is as follows:

[0016] (1) Place the infrared eye tracking device at the central position below the Internet TV, turn on the connected infrared eye tracking device at the same time;

[0017] (2) The infrared eye tracking device emits infrared light to the user, and uses two built-in infrared receivers to search and capture the blinking of the user's eyeball and the reflection of the retina;

[0018] (3) The control device of the control unit (taking FPGA as an example) processes and analyzes the data captured by the infrared eye tracking device, and records the blink frequency of the user;

[0019] (4) According to the statistics and analysis of the user's eye blink frequency data within a period of time, the FPGA divides the critical value between the user's regular eye blink frequency and frequent eye blink frequency. Taking an ordinary adult man as an example, the normal eye blink frequency is per minute 10-15 ...

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Abstract

The invention relates to an advertisement release method for an Internet television. The advertisement release method is characterized in that the method comprises the following steps that: a control device obtains a critical value between regular blinking frequency and frequent blinking frequency of a user according to statistics and analysis of blinking frequency data of the user within a certain period, and records the result; when the user watches a video-on-demand program on the Internet, the control device statistically collects the blinking frequency of the user according to data acquired by infrared eyeball tracking equipment, and when the blinking frequency of the user reaches the critical value of a frequent blinking state, the control device transmits an advertisement insertion request to a server side; and the server side transmits an advertisement banner to a television terminal according to the request transmitted by the control device, the advertisement banner is inserted into the lower end of video contents which are played, the advertisement banner is removed after the advertisement banner is played, and the original video is continuously and normally played. By adopting the method, not only can the advertisement watching rate of the user be guaranteed, but also the overall feeling of the user during video watching is not exorbitantly influenced.

Description

technical field [0001] The invention relates to an advertisement delivery method for Internet TV. Background technique [0002] Internet TV with functions such as Internet and video-on-demand has already occupied a very large share in the TV market. The video-on-demand services provided by content providers are mainly profited by interstitial advertisements at the beginning and end of the film, but users often skip the advertisements at the beginning or end of the film, resulting in poor advertising effects. Guaranteeing the viewing rate of the user for the advertisement, but it will also seriously affect the user's viewing experience of the video, which will easily arouse the user's disgust towards the advertising product. [0003] According to the experimental statistics, when watching a video, people will actively reduce the frequency of blinking when they are interested in the part of the plot or when the plot is tense, and will actively increase the frequency of blinki...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668
Inventor 谷原
Owner IRICO
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