Information push method, information push server and smart TV

Abstract

The invention provides an information push method, an information push server and an intelligent television. The information push method comprises the steps: obtaining situation data, of one or more users watching a program, acquired by an intelligent television in an installation environment, the situation data including health data and image data of the users; searching pushed information matching the situation data by means of a preset information matching database, wherein the preset information matching database saves multiple pieces of situation data and the corresponding pushed information in advance; and sending the pushed information to the intelligent television to be played by the intelligent television. According to the scheme, situation data of users watching programs is acquired in real time, and information accepted by the users is obtained through matching so as to be played by the intelligent television. In this way, the pushed information highly matches the users, the watching rate of the users viewing the information is guaranteed, the users are prevented from being interfered by the pushed information playing process while watching programs, and the information push efficiency is improved.

Description

technical field [0001] The invention relates to the field of smart home appliances, in particular to an information push method, an information push server and a smart TV. Background technique [0002] Smart TV refers to a fully open platform, equipped with an operating system, and can be installed and uninstalled by users themselves. Programs provided by third-party service providers such as software and games, through which the functions of the TV are continuously expanded, and have Internet access. , video on demand and other functions. [0003] The video-on-demand services provided by smart TV content providers generally need to insert various information, such as advertisements, at the beginning and end of the film to achieve profitability, but users often skip the information inserted at the beginning or end of the film, resulting in poor information placement effect However, although inserting various information such as advertisements in the video can ensure users’ ...

AI Technical Summary

Problems solved by technology

[0003] The video-on-demand services provided by smart TV content providers generally need to insert various information, such as advertisements, at the beginning and end of the film to achieve profitability, but users often skip the information inserted at the beginning or end of the film, resulting in poor information delivery effect However, although inserting various information such as advertisements in the video can ensure users’ viewing of the information, different users are interested in different content, and some information may seriously affect the user’s viewing experience of the video, and it is easy to cause users to pay attention to the information. disgust

Images