Equipment and method for determining auction potential value corresponding to auction words

Abstract

The invention provides equipment and a method for determining an auction potential value corresponding to auction words. The method comprises the following steps of: acquiring the auction words to be processed; acquiring budget relevant information corresponding to the auction words according to the auction words; and determining the auction potential value corresponding to the auction words according to the budget relevant information, wherein the budget relevant information comprises a budget balance corresponding to the auction words and a consumption budget ratio corresponding to the auction words. Compared with the prior art, the corresponding budget relevant information can be obtained according to the acquired auction words, and the auction potential value of the auction words is determined according to the budget relevant information, so that the matching query chance of the auction words in an advertisement information base is influenced by the budget relevant information of the auction words; and the display chance of advertisement information corresponding to the auction words is influenced.

Description

technical field [0001] The invention relates to the field of promotion and application in the Internet, in particular to a technology for determining auction potential values ​​corresponding to auction words in the promotion and application of the Internet. Background technique [0002] With the rapid development of communication technology and the comprehensive popularization of Internet applications, more and more businesses use search promotion technology to promote network information, and present the promotion information, products or services to more network users, so as to use the network to find A large number of potential customers, so as to build their own huge customer base. [0003] In the prior art, when merchants promote network information, they usually purchase multiple auction words from search engine providers, and these auction words are closely related to the merchant's own products or services. When the search engine performs a search, the auction lexic...

AI Technical Summary

Problems solved by technology

[0004] However, the budget amount and consumption amount corresponding to each auction word are often different due to different customer needs

For example, when the customer wants to display the promotion information to the user more frequently in a short period of time, and the correlation between the auction word itself and the query sequence cannot make the auction word get more matching query opportunities in the promotion information database, The corresponding promotional information cannot be displayed to users more frequently, resulting in a large budget balance corresponding to the auction words and poor promotional effect, which greatly affects the customer's network information promotion experience

For example, when a customer buys the auction word "flowers" for information promotion and sets a budget of 5,000 yuan, he originally hoped that when the promotion information is displayed, the auction word will consume 500 yuan per day, but the search engine is currently displaying the auction word "flowers" The corresponding promotional information only consumes 50 yuan per day, which will undoubtedly greatly slow down the consumption speed of the auction word when displaying the promotional information, and reduce the customer's information promotion experience on the search engine

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