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Data processing method and device for search engine

A data processing device and search engine technology, applied in the Internet field, can solve the problem of low prediction accuracy and achieve the effect of accurately predicting the target

Active Publication Date: 2017-04-05
无锡艾德无线广告有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The main purpose of the present invention is to provide a data processing method and device for search engines to solve the problem of relatively low prediction accuracy of targets in the data processing methods for search engines in the related art

Method used

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  • Data processing method and device for search engine
  • Data processing method and device for search engine
  • Data processing method and device for search engine

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Embodiment Construction

[0026] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0027] In order to enable those skilled in the art to better understand the solution of the present invention, the following will clearly and completely describe the embodiments of the present invention in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only the present invention. Some, but not all, embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall belong to the protection scope of the present invention.

[0028] It should be noted that the terms "first" and "second" in the descripti...

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Abstract

The invention discloses a data processing method and a data processing device for a search engine. The data processing method for the search engine comprises the steps of acquiring historical data of the search engine; acquiring a key word received by the search engine; acquiring an adjusting target; and adjusting the keyword received by the search engine on the basis of the historical data of the search engine and the adjusting target. Through the data processing method and the data processing device, an effect for automatically detecting the concentration level of the user access in the online access can be realized.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to a data processing method and device for a search engine. Background technique [0002] As the effect of Search Engine Marketing (SEM for short) becomes more and more prominent, advertisers invest more and more in SEM, and there are more and more keywords. For example, the keywords of some big customers range from tens of thousands to hundreds of thousands or hundreds of thousands. It is almost impossible to manually optimize such a large number of keywords. In order to achieve efficient management of SEM delivery, in related technologies, an automatic optimization technical solution is generally adopted. [0003] The mainstream automatic optimization technical solution currently on the market is rule-based optimization. Typical rule-based optimization refers to the use of a series of pre-defined rules, and when the pre-defined series of rules meet the preset conditions, the Perform...

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 唐朝晖
Owner 无锡艾德无线广告有限公司