Advertisement effect simulation method and device and storage medium

An advertising effect and advertising information technology, applied in the field of network communication, can solve the problems of low precision and large difference, and achieve the effect of improving the precision and solving the low overall prediction precision.

Pending Publication Date: 2019-12-10
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the advertising effect simulated by this method is quite different from the actual advertising effect, and the simulation accuracy is low

Method used

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  • Advertisement effect simulation method and device and storage medium
  • Advertisement effect simulation method and device and storage medium
  • Advertisement effect simulation method and device and storage medium

Examples

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Embodiment Construction

[0036] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0037] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0038] figure 1 It is a schematic diagram of the syste...

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Abstract

The invention discloses an advertisement effect simulation method and device and a storage medium. The method comprises the following steps: an information acquisition step for acquiring a plurality of options for popularizing advertisement information; a historical simulation step for determining effect evaluation data of each selection item according to historical promotion data corresponding toeach selection item in the plurality of selection items; an information correction step for correcting the effect evaluation data of each selection item to obtain real-time effect evaluation data ofeach selection item; and a comprehensive assessment step for performing merging and deduplication processing on the real-time effect assessment data of each option to obtain real-time comprehensive effect assessment data of the plurality of options. The method not only can be suitable for advertisement putting strategies of a plurality of options of a current advertiser, but also can accurately simulate current and real-time advertisement effect data.

Description

technical field [0001] The present invention relates to the technical field of network communication, in particular to a method, device and storage medium for advertising effect simulation. Background technique [0002] With the rapid development of network communication technology, Internet marketing has become more and more popular. Real-time bidding (Real Time Bidding, RTB) advertising is one of the mainstream Internet marketing promotion methods. In order to achieve promotion goals, advertisers will set up corresponding promotion plans, which include setting information such as target audience, media resource location, bidding, and creative display. Advertisers will conduct real-time bidding for qualified network traffic (the network traffic consumed by browsing the creative), and display their own creatives to the bidding network traffic, so as to achieve their own promotion goals. RTB advertising is committed to allowing advertisers to target the target audience on t...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0247
Inventor 徐其乐李莉王志勇张小洵
Owner ALIBABA GRP HLDG LTD
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