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All media transmission index statistical method and device

A statistical method and an all-media technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as inaccurate statistical population base, unrepresentative sample households, and time-consuming statistics of audience ratings, etc.

Active Publication Date: 2014-12-10
杜泽壮
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Problems solved by technology

[0006] The embodiment of the present invention provides a method and device for all-media communication index statistics, which is used to solve the problem that the existing statistics methods for audience ratings are only for statistics on the audience status of TV programs, and the statistical results are all fixed audience rating indicators, and The statistical method of ratings takes a long time, the statistical population base is inaccurate, and the sample households are not representative

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  • All media transmission index statistical method and device
  • All media transmission index statistical method and device

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Embodiment Construction

[0077] With the popularization of the Internet and the development of mobile communication technology, more and more users watch TV programs through the network or mobile terminals. However, the existing ratings statistics methods are only for the ratings of TV programs, and do not take into account the ratings impact of network platforms and new media platforms. In the era of big data, online viewing, new media viewing, and TV viewing are increasingly showing an almost related relationship. And in many cases, the difference in TV ratings may only double, but the difference between online ratings and new media ratings may be several times or even dozens of times. And this kind of combined all-media viewing is difficult to reflect through simple traditional TV viewing data.

[0078] In addition, unlike the single broadcast (or limited replay) of TV programs on traditional TV platforms, each multimedia resource on the network platform and new media platform has no limit on the ...

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Abstract

The invention discloses an all media transmission index statistical method and a device. The method comprises the steps of acquiring the all media transmission quantity of each multimedia resource in a preset data list on all network platforms by using a web spider technology according to a preset period based on the preset data list, and computing the all media transmission rate of corresponding multimedia resource on all network platforms based on the all media transmission quantity of each multimedia resource on all network platforms; respectively importing the all media transmission rate of each multimedia resource on a television platform; and performing weighted sum on the all media transmission rate of each multimedia resource on the television platform and the all media transmission rate of each multimedia resource on all network platforms so as to obtain the all media transmission index of each multimedia resource. The method is a dynamic all media transmission index computing method, and puts multidimensional data samples of the television media and the network platform into computing category, thereby better reflecting practical ratings.

Description

technical field [0001] The invention relates to the field of data services, in particular to a method and device for all-media communication index statistics. Background technique [0002] At present, there are two methods of viewing rate statistics: diary method and personnel meter method. [0003] The diary method refers to the method of collecting viewing information by filling in diary cards by all family members aged 4 and above in the sample households. Each family member in the sample household has its own diary card. They need to record their daily TV viewing (including the channel and time period they watch) on their diary card at any time. The time interval listed on the diary card is 15 minutes, each diary card can record a week's ratings. [0004] The people meter method refers to the method of collecting TV viewing information by using a "people meter", which is the latest viewing survey method. Each member of the sample household has its own button on the me...

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Application Information

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IPC IPC(8): H04N21/258H04N21/466
Inventor 杜泽壮
Owner 杜泽壮
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