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Providing application result and preview

A preview, user technology for special data processing applications, instrumentation, computing, etc.

Inactive Publication Date: 2015-04-08
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, since apps are a common way for users to access services, users may be more interested in app results rather than URL results

Method used

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  • Providing application result and preview
  • Providing application result and preview
  • Providing application result and preview

Examples

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Embodiment Construction

[0014] Many users interact with online services through applications (or "apps"). In the past, online services were typically accessed through a general-purpose browser. More recently, however, many online service providers have provided apps for use with their services. Apps typically provide an enhanced user experience compared to accessing the same service through a browser. Many users use online services on relatively small devices such as smartphones or tablets, and apps can provide an experience optimized for a specific device.

[0015] One problem that arises when using an app to access services is that new services are typically discovered by search engines, which normally identify them with the service's website's Uniform Resource Locator ("URL"). This paradigm was sensible in the early days of web-based online services because a service was typically synonymous with its website's URL. However, when a user uses an app to visit a website, the user may be more intere...

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Abstract

Applications ("apps"), through which a service may be accessed, may be identified to a user, along with a preview of the app. In one example, a user performs a search for a service. The search engine may return the web site through which the service is provided, and / or the app associated with that service. Preview content that describes the app may also be provided. The content may be variable, and may be filled in based on contextual information such as a search query string or user information. If the app is installed, then clicking, tapping, or otherwise activating the app may launch the app, possibly with context information being provided to the app. If the app is not installed, then a link to obtain the app may be provided.

Description

Background technique [0001] The way users interact with online services is rapidly shifting from a browser-based approach to an application (or "app")-based approach. As users spend more time on smartphones and tablets, users often seek the enhanced experience that apps can provide with such online services compared to accessing such online services through a browser. [0002] One issue that arises with regard to the use of apps is the fact that search engines are generally designed to return the Uniform Resource Locator ("URL") of a website for a service, rather than the app associated with the service. Accordingly, search results may contain links to websites associated with the Services, and may also contain previews of websites. This type of search result worked well in the past when the online service was actually synonymous with its URL. However, since apps are a common way for users to access services, users may be more interested in app results than URL results. Co...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06F9/445
CPCG06F8/61G06F9/445
Inventor S. 萨胡哈A. 库马M. 范斯内伦伯格蒋力
Owner MICROSOFT TECH LICENSING LLC