Method and device both for dynamically planting advertisements in videos
A technology for embedding advertisements and videos, applied in image communication, selective content distribution, electrical components, etc. Problems such as realizing the placement of advertising products
Active Publication Date: 2015-05-13
BEIJING YINGPU TECH CO LTD
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Problems solved by technology
If no special preparation is made during video shooting, reference points or placeholders are not manually marked, and the matching and placement of advertising objects cannot be performed according to the reference points or placeholders in the later stage.
In the prior art, usually implanted advertising products need to occupy the corresponding model parameters, and the advertising products themselves need to manually build a 3D advertising model, and extract the 3D advertising product model to achieve replacement by calculating and processing the 3D model parameters. The establishment of the 3D model of the advertising product With strong limitations, complex advertising products and special products cannot be replaced or implanted in a short period of time or automatically
Due to the constraints of reference points or placeholders, the existing technology cannot fundamentally solve the implantation of arbitrary videos after shooting
Due to the constraints of the advertising product model, the existing implant technology cannot realize the implantation of any advertising product
Method used
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[0027] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings and embodiments. The described embodiments are only part of the embodiments of the present invention, but are not used as a basis for limiting the present invention. All other embodiments obtained by those skilled in the art without creative efforts shall fall within the scope of protection of the present invention.
[0028] See attached figure 1 , which shows the flow of an embodiment of the method for dynamically embedding advertisements in videos according to the present application. This example includes:
[0029] Step S101: as attached figure 2 As shown, when the video stream is played sequentially, the target video stream is converted into a pixel data stream, and any video pixel is transcoded into three types of pixel data streams: shape reconstruction, invariant object detection, and tracking.
[0030] Get the co...
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The invention provides a method and a device both for dynamically planting advertisements in videos. Pixel movement simulation is carried out so that video materials do not need to be photographed in advance, reference points are not needed or an occupied standard piece does not need to be planted; meanwhile, commodity pixel dynamic simulation is planted and the increasing or replacement of an advertisement commodity does not need to be carried out by an advertisement commodity three-dimensional model. The dynamical advertisement planting requirements of all the videos are met without the restriction of the video materials and the restriction of the advertisement commodities.
Description
technical field [0001] The invention relates to Internet, new media, and television advertisement technology processing and playing technology, in particular to a method and device for dynamically embedding advertisements in videos. Background technique [0002] In the prior art, the implantation of the advertisement after the shooting is completed is often done through manual post-processing software, or manual marking of reference points or placeholders to realize the simulation and replacement of the advertisement placement during shooting. Reference points or placeholders rely on manual formulation and matching, which are equivalent to reference points or reference objects. The use of placeholders only as placeholder replacements for embedded advertisements has strong limitations. In addition to the pre-shooting preparatory work, it is necessary to shoot the video at the same time as the shooting scene. At the same time, the implanted products and types are also restrict...
Claims
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Login to View More IPC IPC(8): H04N21/2668H04N21/81
CPCH04N21/2668H04N21/812
Inventor 姬晓晨
Owner BEIJING YINGPU TECH CO LTD