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Compact data interface for real time bidding in digital video advertisement systems

An advertising and bidding technology, applied in advertising, data processing applications, marketing, etc., can solve problems such as inventory scale limitations in the implementation of advertising trading platforms

Inactive Publication Date: 2015-12-23
OATH INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The implementation of ad exchanges may be limited by the types of ads they are able to buy and sell, the size of their inventory, and their ability to target specific audiences (such as potential customers)

Method used

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  • Compact data interface for real time bidding in digital video advertisement systems
  • Compact data interface for real time bidding in digital video advertisement systems
  • Compact data interface for real time bidding in digital video advertisement systems

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Embodiment Construction

[0034] In the following Detailed Description, numerous specific details are set forth in order to provide a thorough understanding of the present disclosure. It will be apparent, however, to one skilled in the art that embodiments of the present disclosure may be practiced without some of these specific details. In other instances, well-known structures and techniques have not been shown in detail in order not to obscure the present disclosure.

[0035] The Internet has become an essential part of many people's lives. Users or consumers rely on the Internet to receive and send information related to work, education, and personal life. Websites and infrastructure providers that provide facilities to users often earn revenue from advertising revenue that is placed on users' viewing devices when they access the Internet.

[0036] The confluence of several technologies, such as increased Internet connectivity speeds and efficient video compression formats, has made displaying me...

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PUM

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Abstract

A digital media advertisement delivery system comprising a real time bidding (RTB) platform and a plurality of bidder computers. The RTB platform is configured to receive an indication of an opportunity to display a digital media advertisement to a consumer, and generating a bid request for auctioning the opportunity to a plurality of bidders, the bid request comprising a plurality of fields including information about the opportunity. The plurality of bidder computers are configured to receive the bid request comprising a first plurality of fields including information about the opportunity, decide, based on the received information in the plurality of fields, whether or not to bid, and send a bid response, when decision is to bid, comprising a second plurality of response fields, at least some of which include information in direct response to the first plurality of fields.

Description

[0001] Cross References to Related Applications [0002] This patent document claims priority to U.S. Provisional Patent Application No. 61 / 800,845, entitled "COMPACTDATAINTERFACEFORREALTIMEBIDDING (Compact Data Interface for Real-Time Bidding)," filed March 15, 2013, and filed March 15, 2013 U.S. Provisional Patent Application No. 61 / 799,818 entitled "PIPELINEDDISTRIBUTEDSYSTEMFORVIDEOADVERTISEMENTS (Pipeline Distributed System for Video Advertisement)" filed on . The entire content of the aforementioned patent application is incorporated herein by reference. technical field [0003] This document relates generally to digital video ad delivery. Background technique [0004] Many companies seek to attract customers by promoting their products or services as widely as possible. Online video advertising is a form of promotion that uses the Internet and the World Wide Web to deliver video advertisements to attract customers. Internet advertising has been facilitated by conn...

Claims

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Application Information

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IPC IPC(8): G06Q30/08
CPCH04N21/254H04N21/812G06Q30/0275
Inventor 普拉文·萨夫卡丹尼尔·韦-策·赫兴杨詹森·恩都吉奥·胡·范莱恩·沃克尔亚伦·斯通
Owner OATH INC