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Method and system for filtering webpage advertisements

A filtering method and filtering system technology, applied in the Internet field, can solve problems such as inability to effectively filter web page advertisements, and achieve the effect of improving the efficiency of advertisement filtering

Active Publication Date: 2020-09-25
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Based on this, it is necessary to provide a method and system for filtering webpage advertisements for the above-mentioned problem that terminal browsers cannot effectively filter webpage advertisements

Method used

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  • Method and system for filtering webpage advertisements
  • Method and system for filtering webpage advertisements
  • Method and system for filtering webpage advertisements

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Embodiment Construction

[0038] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0039] Unless the context clearly states otherwise, the number of elements and components in the present invention can exist in a single form or in multiple forms, and the present invention is not limited thereto. Although the steps in the present invention are arranged with labels, they are not used to limit the order of the steps. Unless the order of the steps is clearly stated or the execution of a certain step requires other steps as a basis, the relative order of the steps can be adjusted. It can be understood that the term "and / or" used herein refers to and covers any and all possible combina...

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PUM

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Abstract

The invention discloses a webpage advertisement filtering method and system. The method comprises the following steps of receiving a main resource request sent from a client, and sending the main resource request to a third station; acquiring a typography style label matched with the main resource request, wherein the typography style label is used for hiding an advertisement element contained in a webpage corresponding to the main resource request; and receiving a main resource sent from the third station in response to the main resource request, inserting the typography style label into the main resource, and sending the main resource to the client, so that a webpage block where the advertisement element contained in the webpage is located is hidden by the typography style label during webpage typography by the client. With the implementation of the method and system disclosed by the invention, the webpage block where the advertisement element contained in the webpage is located can be hidden by the typography style label during webpage typography by the client, a webpage advertisement filtering function is achieved, the advertisement filtering efficiency and a user experience are improved, and the webpage loading speed is increased.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and system for filtering web page advertisements. Background technique [0002] At present, web pages on the Internet often contain various advertising images, FLASH and JS scripts and other advertising content, especially for popular websites, there will be more advertising content. When the client browses the webpage, the advertisement of the website will be loaded and displayed on the webpage, and the browser will initiate a network request to request the content of the page. When requesting the content of the page, it will also request all the advertisement content together. The loading and parsing of network requests for non-advertising content wastes user traffic and reduces the efficiency of web page processing. [0003] However, many terminal browsers use the built-in kernel engine of the system, which cannot be modified, and therefore cannot effectively fi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/958G06F16/9535G06F16/957G06F16/955
Inventor 吕鹏元
Owner TENCENT TECH (SHENZHEN) CO LTD