Corporate reputation evaluation visualization method

A reputation and enterprise technology, applied in the field of enterprise reputation assessment visualization, can solve the problems of large demand for samples and more human intervention, and achieve the effect of small demand for samples and less human intervention

Inactive Publication Date: 2016-09-21
CENT SOUTH UNIV
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  • Abstract
  • Description
  • Claims
  • Application Information

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  • Corporate reputation evaluation visualization method
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Experimental program
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Embodiment 1

[0076] The credit evaluation of an enterprise is mainly to make a comprehensive judgment on the ability and trustworthiness of the enterprise to fulfill various economic commitments. Evaluation of management level and development prospects. Expert analysis scoring from:

[0077] (1) Analysis of the basic quality of the enterprise: such as scale and economic strength, basic status of employees;

[0078] (2) Analysis of enterprise management capabilities: mainly from the management's adaptability (combined with industry risks and business environment), enterprise's business strategy, management's risk tendency, management consistency and credibility, management changes and management model analysis;

[0079] (3) Analysis of human resource capabilities: focusing on how to fully mobilize the enthusiasm and initiative of workers to improve operating efficiency, usually using labor efficiency to analyze, such as per capita sales revenue (main business income), per capita net profi...

Embodiment 2

[0090] Enterprise Credit Evaluation Based on Enterprise Financial Index

[0091] Using the financial indicators and data selected from the literature (Jiang Hongai, Construction of Financial Index System for Corporate Bond Credit Rating Based on Factor Analysis and Cluster Analysis, Master's Degree Thesis of Shaanxi Normal University, 2010): non-current liabilities / (non-current liabilities + shareholders' equity ) (C1); total liabilities / total assets (C2); total assets / total assets (C3, compared with the same period last year); main business income / main business income (C4, compared with the same period last year); (sales expenses + Financial expenses + management expenses) / main business income (C5); (main business income-operating cost) / main business income (C6); net profit / main business income (C7); earned interest multiple ( C8); Net profit / Net profit (C9, YoY); Net cash flow from operating activities / Cash inflow from operating activities (C10); Net cash flow from operating...

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Abstract

The invention discloses a corporate reputation evaluation visualization method mainly comprising steps of: drawing original data by using a same-circle polygonal graph, extracting a graphic feature, using the obtained graphic feature as a parameter for drawing a same-circle polygonal graph at a last level; performing graphic feature extraction, drawing a same-circle polygonal fusion graph, and computing a comprehensive score on the basis of a graphic feature fusion principle. The method has good pertinence, practicality, and maneuverability, provides a spider web atlas method represented by a visualized high-dimensional space for corporate reputation evaluation, is low in demanded sample quantity, and little in human intervention.

Description

technical field [0001] The invention relates to a visualization method for enterprise reputation evaluation. Background technique [0002] With the occurrence and development of economic globalization and knowledge economy, reputation as an important part of intangible assets plays an increasingly important role in business operations. Due to the intangible and weak cost of reputation, it is relatively difficult to evaluate its value. Therefore, it is difficult to accurately evaluate the reputation value of an enterprise and provide a specific and fair market price goodwill for both supply and demand. Joint ventures, shareholding reforms, and company listings are of great significance. Reputation is the most intangible asset in an enterprise, and it can only be attached to the overall existence of the enterprise. It has the following characteristics: (l) The formation of reputation value is dynamic and uncertain. Reputation is formed in the long-term operation and manageme...

Claims

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Application Information

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IPC IPC(8): G06Q10/06G06K9/46G06K9/62G06T11/20
CPCG06Q10/06393G06T11/206G06V10/462G06F18/253
Inventor 司睿石君兰司士辉
Owner CENT SOUTH UNIV
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