User feature data processing method and device

A technology of user characteristics and data, applied in the fields of data mining analysis and data modeling, it can solve the problems of no in-depth mining and analysis of Internet behavior of members, and lack of massive big data mining capabilities, and achieve the effect of accurate user behavior characteristic information.

Inactive Publication Date: 2016-10-12
北京百分点科技集团股份有限公司
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Problems solved by technology

[0003] However, in the existing corporate membership management process, only the basic information of members, transaction data, etc. are statistically analyzed, and there is no in-depth mining and analysis of members’ Internet behaviors, such as members’ online behavior preferences, social network preferences, etc., some corporate informatization It is relatively perfect, and it only uses sampling data mining analysis, and does not have the ability to mine massive big data

Method used

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  • User feature data processing method and device
  • User feature data processing method and device
  • User feature data processing method and device

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Embodiment Construction

[0028] The implementation of the present application will be described in detail below with reference to the accompanying drawings and examples, so as to fully understand and implement the implementation process of how the present application uses technical means to solve technical problems and achieve technical effects.

[0029] In a typical configuration, a computing device includes one or more processors (CPUs), input / output interfaces, network interfaces, and memory.

[0030] Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and / or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

[0031] Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a progr...

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Abstract

The invention provides a user feature data processing method. The method comprises the following steps: obtaining user behavior data and data item information data from a data source; carrying out data integration on the obtained user behavior data and the data item information data according to different service logics to obtain user feature data corresponding to the service logics; and carrying out processing on the user feature data by utilizing packaging models corresponding to the user feature data to obtain processing result data corresponding to the service logics. The plurality of packaging models are established, and processing is carried out on the user feature data by utilizing the packaging models corresponding to the user feature data to obtain the processing result data corresponding to the service logics, thereby providing full-amount data mining model encapsulation for enterprises, and providing more accurate user behavior feature information for the enterprises.

Description

technical field [0001] The invention relates to the technical fields of data mining analysis and data modeling, in particular to a method and device for processing user characteristic data. Background technique [0002] As the customer-centered business philosophy continues to be deeply rooted in the hearts of the people, analyzing customers, understanding customers and guiding customers' needs has become an important issue in enterprise management. Based on data mining technology, enterprises will maximize the use of customer resources, carry out analysis and prediction of customer behavior, and classify customers. It is helpful to analyze customer profitability, find potential valuable customers, carry out personalized services, and improve customer satisfaction and loyalty. [0003] However, in the existing corporate membership management process, only the basic information of members, transaction data, etc. are statistically analyzed, and there is no in-depth mining and...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/01
Inventor 苏萌杜晓梦刘译璟苏海波王双双魏太云金英李慧鲍亚翟高书明张凯张文学
Owner 北京百分点科技集团股份有限公司
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