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Automatic generation method of scheme information

A technology of automatic generation and planning, applied in the field of computer information, can solve problems such as weak effectiveness, laborious, troublesome planning, etc., and achieve the effect of solving the difficulty of writing

Inactive Publication Date: 2016-12-07
欧阳张睿
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of the time-consuming, laborious, and difficult-to-guaranteed problems of manual planning of jewelry store plans, the present invention proposes a method for automatically generating plan information, which is based on artificial intelligence technology and integrates the expert experience of many senior jewelry planners; according to the necessary store basic information , can generate a plan based on expert experience, thus solving the problems of difficulty in writing the plan and low effectiveness

Method used

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  • Automatic generation method of scheme information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054] Such as figure 1 As shown, the method for automatically generating scheme information in this embodiment includes the following steps:

[0055] Step S11: Search the market rule base based on the obtained store basic information, and generate the market expansion information of the store through the market analysis algorithm. The market rule base includes the following data: area type, market type, business district analysis, population Scale, economic situation, market positioning, competitive brands, etc.;

[0056] Step S12: Search the brand rule base and store information base according to the basic information of the store and the market expansion information, and generate the influence coefficient of the store through the store analysis algorithm. The brand rule base includes the following data: brand name, brand Type, brand pricing rules, brand cost, brand after-sales rules, brand influence coefficient, brand distribution rules, brand area, etc.; the store informa...

Embodiment 2

[0069] This embodiment is based on Embodiment 1, and further explains the marketing plan review method.

[0070] Such as figure 2 As shown, the method for automatically generating program information in this embodiment, after the step of generating the first marketing program corresponding to the festival, also includes:

[0071] Step S21: According to the marketing plan, search the plan database and performance database, and review the marketing plan according to the plan test algorithm;

[0072] Step S22: Determine whether the marketing plan has passed the review; and when the marketing plan passes the review, execute step S23; and when the marketing plan fails the review, execute step S24:

[0073] Step S23: Confirm and output the marketing plan;

[0074] Step S24: And when the marketing plan fails to pass the review, judge the performance difference, compare it according to the difference percentage and enter the corresponding correction algorithm, and modify the coeffici...

Embodiment 3

[0080] In this embodiment, on the basis of Embodiment 1 or Embodiment 2, the data update method of each database is further described.

[0081] Such as image 3 As shown, the method for automatically generating scheme information in this embodiment also includes:

[0082] Step S31: update the marketing material library according to the obtained filtered copywriting data and interactive activity data;

[0083] Step S32: Update the store information database according to the acquired basic store information;

[0084] Step S33: update the market rule database according to the acquired external marketing plan execution data and the performance database;

[0085] Step S34: update the brand rule library according to the first marketing plan and the sales performance information generated by executing the first marketing plan;

[0086] Step S35: Update the plan generating algorithm according to the first marketing plan and the sales performance information generated by executing t...

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Abstract

The invention provides an automatic generation method of scheme information. The automatic generation method comprises the following steps of: according to the obtained basic information of a store, retrieving a market rule base to obtain a data matching result; according to the data matching result, adopting a market analysis algorithm to generate the market expansion information of the store; according to the basic information and the market expansion information of the store, retrieving a brand rule base and a store information base, and generating the influence coefficient of the store according to a retrieval result; according to obtained holiday information, retrieving a holiday database to obtain holiday data; and according to the basic information of the store, the market expansion information, the influence coefficient and the holiday data, retrieving a material library, and adopting a scheme generation algorithm according to a material library retrieval result to generate a first scheme corresponding to a holiday. By use of the automatic generation method of the scheme information, on the basis of the artificial intelligence technology, the automatic generation of the scheme information is realized, and the problems of being high in manual compiling problem, incomplete in considering problems, poor effectiveness and the like are solved.

Description

technical field [0001] The invention belongs to the technical field of computer information, and in particular relates to a method for automatically generating scheme information. Background technique [0002] At present, jewelry stores usually rely on store managers or marketing planners to plan marketing plans and carry out store marketing management for marketing activities. [0003] The current situation is that quite a few store owners or store managers do not have professional marketing knowledge. Limited by the professional level of marketing, store owners or store managers often do not make plans or only imitate existing plans, resulting in poor marketing effects. On the other hand, shop owners or store managers will also learn relevant marketing knowledge. Although learning from professional marketing teachers, due to the different learning abilities of individuals and limited ability to understand and remember, it takes repeated explorations to gradually master a...

Claims

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Application Information

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IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/0637G06Q30/0201G06Q30/0202
Inventor 欧阳张睿
Owner 欧阳张睿