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User behaviour data processing method and device

A user and behavior technology, applied in the computer field, can solve the problem of inaccurate positioning results

Active Publication Date: 2017-07-18
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method and device for processing user behavior data, so as to at least solve the technical problem that crowd orientation is achieved simply through structured data, and the positioning result is not accurate enough

Method used

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  • User behaviour data processing method and device
  • User behaviour data processing method and device

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0027] According to an embodiment of the present invention, an embodiment of a method for processing user behavior data is also provided. It should be noted that the steps shown in the flow chart of the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions , and, although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0028] The method embodiment provided in Embodiment 1 of the present application may be executed in a computer terminal or a similar computing device. Take running on a computer terminal as an example, figure 1 It is a block diagram of the hardware structure of a computer terminal according to a method for processing user behavior data in an embodiment of the present invention. Such as figure 1 As shown, the computer terminal 10 may include one or more (only one is shown in the figure) proce...

Embodiment 2

[0107] According to an embodiment of the present invention, there is also provided a device for processing user behavior data for implementing the above method for processing user behavior data, such as Figure 5 As shown, the device may include:

[0108] The first acquisition unit 50 is configured to acquire user behavior data, wherein the user behavior data includes access data sets generated after multiple users access the target object, and the access data sets include at least data sets in the following three dimensions: keyword set , attribute information collection and classification information collection.

[0109] The above-mentioned user can be the visiting user USER of the portal website (such as a shopping website), the above-mentioned target object can be the product ITEM in the portal website, and the above-mentioned product ITEM can be commodities, videos, music, etc. After clicking, searching, commenting, bookmarking and other actions, a large amount of access...

Embodiment 3

[0131] Embodiments of the present invention may provide a computer terminal, and the computer terminal may be any computer terminal device in a group of computer terminals.

[0132] Optionally, in this embodiment, the foregoing computer terminal may be located in at least one network device among multiple network devices of the computer network.

[0133] In this embodiment, the above-mentioned computer terminal can execute the program code of the following steps in the vulnerability detection method of the application program: obtain user behavior data, wherein the user behavior data includes access data sets generated after multiple users access the target object, access The data set includes at least the data set in the following three dimensions: keyword set, attribute information set, and classification information set; determine the user's preference score for the search items contained in the data set in each dimension, where each dimension The data collection on contain...

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PUM

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Abstract

The invention discloses a user behaviour data processing method and device, wherein the method comprises the steps of: obtaining user behaviour data, determining the preference score of a retrieval term included in a data set in each dimension of a user, after obtaining a search word to be located, querying according to the search word to obtain multiple locating retrieval terms having the corresponding relationship with the search word, and obtaining the weight value of each locating retrieval term corresponding to the data set in each dimension; according to the preference score of the retrieval term included in the data set in each dimension and the obtained weight value of each locating retrieval term corresponding to the data set in each dimension, calculating to obtain a behaviour weight value determined according to the coupling relationship between each user and the search word; and, according to the behaviour weight value determined according to the coupling relationship between each user and the search word, determining a user group located by the search word to be located. By means of the user behaviour data processing method and device disclosed by the invention, the technical problem that a locating result is not accurate enough due to the fact that crowd locating is realized simply through structural data can be solved.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for processing user behavior data. Background technique [0002] At present, when users use Internet products (such as shopping on portal websites), they will generate a large amount of structured data. Merchants often use the above structured data to achieve crowd orientation and analyze the interests of users. For example, DMP tag crowd Targeting technology, using the basic information and basic behavior of users, completes the activities of marking and targeting people in circles, and further pushes advertisements or applications to targeted user groups. [0003] What needs to be explained here is that when users use Internet products, a large amount of unstructured data (such as text data) will also be generated. Compared with the above-mentioned structured data, user comments and titles in text data can also reflect more For fine-grained interest prefere...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/951G06F16/955G06F16/958G06F16/00
Inventor 周强
Owner ALIBABA GRP HLDG LTD