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Information pushing method, device and server

A technology for information push and to-be-pushed, applied in the Internet field

Inactive Publication Date: 2017-11-10
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the prior art, information with high popularity is usually pushed to the user, but the information with high popularity may not be the information that the user is interested in

Method used

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  • Information pushing method, device and server
  • Information pushing method, device and server
  • Information pushing method, device and server

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0026] This embodiment provides a method for pushing information, which is used to push information that users may be interested in. Please refer to image 3 , the method includes:

[0027] Step S110: Obtain the information visited by the user to be pushed as specified information.

[0028] The user to be pushed is the user to whom information is pushed, and may not be specifically limited to any user.

[0029] Among all the information in the database, some information may be the information that the user has visited to be pushed. For example, if the user uses a news application to view news, among all the news in the database corresponding to the news application, some news may be the user's history. visited. The information accessed by the user is usually the information that the user is interested in, so the information accessed by the user to be pushed can be obtained first, and this information can be used as the specified information.

[0030] Since the access time o...

no. 2 example

[0068] This embodiment provides an information push device 200, please refer to Figure 4 , the device 200 includes: an information acquisition module 210, which is used to acquire information accessed by users to be pushed, as specified information; a push coefficient calculation module 220, which obtains The push coefficient corresponding to each information to be pushed, wherein, the reinforcement learning similarity coefficient between any specified information and any information to be pushed is obtained according to the operation data of the user who has accessed the specified information on the information to be pushed; the push module 230. Select push information from the information to be pushed according to the push coefficients corresponding to each piece of information to be pushed, and push the push information to the user to be pushed.

[0069] Wherein, the information obtaining module 210 may obtain the information accessed by the user to be pushed within a pres...

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PUM

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Abstract

The invention provides an information pushing method, a device and a server and relates to the technical field of the internet. The method comprises the following steps of acquiring the information visited by a to-be-pushed user as the designated information; according to an enhanced learning similarity coefficient between the designated information and each piece of the to-be-pushed information, acquiring the pushing coefficient corresponding to each piece of the to-be-pushed information, wherein the enhanced learning similarity coefficient between any designated information and any to-be-pushed information is acquired according to the operation data on the to-be-pushed information of a user who has visited the designated information; according to the pushing coefficient corresponding to each piece of the to-be-pushed information, selecting the to-be-pushed information from all the to-be-pushed information, and pushing the to-be-pushed information to the to-be-pushed user. According to the technical scheme of the invention, the information pushed to the to-be-pushed user is related to the information visited by the to-be-pushed user, so that the information is closer to the interest of the user. The accuracy is higher.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular, to an information push method, device and server. Background technique [0002] When the user accesses information through the client, other information that the user may be interested in can be pushed to the user. [0003] In the prior art, information with high popularity is usually pushed to the user, but the information with high popularity may not be the information that the user is interested in. Contents of the invention [0004] In view of this, an embodiment of the present invention provides an information push method, device, and server to improve the above problems. [0005] In order to achieve the above object, the technical scheme adopted in the present invention is as follows: [0006] An information push method, the method comprising: acquiring information visited by users to be pushed as designated information; obtaining push coefficients correspond...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04L12/58
CPCH04L51/214H04L67/55
Inventor 潘岸腾
Owner ALIBABA (CHINA) CO LTD