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Information pushing method and device and server

A technology of information push and waiting to be pushed, applied in the Internet field, can solve the problem of inaccurate information and achieve the effect of accurate information

Inactive Publication Date: 2017-11-07
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing technology, information is usually pushed to users based on a single dimension, and the information pushed is usually not accurate enough and may not be the information that users are interested in

Method used

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  • Information pushing method and device and server
  • Information pushing method and device and server
  • Information pushing method and device and server

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0029] This embodiment provides an information push method. When a user accesses the first information through a client of a local terminal, through the information push method provided by this embodiment, the server pushes other information related to the first information to the user, wherein, The first information is any information in the database accessed by the client. Specifically, see image 3 , the method includes:

[0030] Step S110: Obtain user feedback coefficients of each information in the information to be pushed, the user feedback coefficients are obtained from the user's operation data on the information to be pushed when the first information is accessed by the user within a preset time period.

[0031] When a user accesses the first information through the client and pushes the information to be pushed to the user within the preset time period, the user may perform certain operations on the information to be pushed, such as clicking to view the information ...

no. 2 example

[0052] This embodiment provides an information pushing method for pushing information to a client when a user accesses first information through the client. In this embodiment, video is used as information as an example for description.

[0053] Step S210: Obtain user feedback coefficients of each information in the information to be pushed, the user feedback coefficients are obtained from the user's operation data on the information to be pushed when the first information is accessed by the user within a preset time period.

[0054] Specifically, within the preset time period, whether the information b in the information to be pushed is pushed to the user u watching the first video can be expressed as follows:

[0055]

[0056] That is, isRec u，a，b It is used to indicate whether to push video b to user u on the playback page of video a of user u, and video b is the video to be pushed. Let a represent the first video, use parameter 1 to represent that video b is pushed to...

no. 3 example

[0081] This embodiment provides an information pushing method for pushing information to a client when a user accesses first information through the client. This embodiment mainly uses the application as information as an example for description.

[0082] Step S310: Obtain user feedback coefficients of each information in the information to be pushed, the user feedback coefficients are obtained from the user's operation data on the information to be pushed when the first information is accessed by the user within a preset time period.

[0083] In this embodiment, the acquisition of the user feedback coefficient is similar to the first embodiment and the second embodiment, the difference may be that due to the different properties and purposes of the application and the video, for the push application displayed on the client, the user's operation It may be different from pushing videos to users. For example, the operating parameters for various operations of the user on the app...

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PUM

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Abstract

The invention provides an information pushing method and device and a server, and relates to the technical field of the internet. The method comprises the steps of: acquiring a user feedback coefficient of each information in to-be-pushed information, wherein the user feedback coefficient is obtained according to operation data of a user for the to-be-pushed information when first information is accessed by the user in a preset time period; according to a respective similarity coefficient between each information in the to-be-pushed information and the first information and the user feedback coefficient of each information in the to-be-pushed information, calculating a pushing coefficient of each information in the to-be-pushed information; and according to the pushing coefficient of each information in the to-be-pushed information, selecting pushed information and carrying out pushing to a client which accesses the first information. In the scheme, a pushing coefficient of the pushed information is obtained according to the user feedback coefficient and the similarity coefficient, and the information is pushed more accurately and is closer to the interestingness of the user.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular, to an information push method, device and server. Background technique [0002] When a user accesses a certain piece of information, the user may usually be interested in other information related to the piece of information. Therefore, when the user visits a piece of information, information that other users may be interested in may be pushed to the user. [0003] In the prior art, information is usually pushed to users based on a single dimension, and the pushed information is usually not accurate enough, and may not necessarily be information that users are interested in. Contents of the invention [0004] In view of this, an embodiment of the present invention provides an information push method, device, and server to improve the above problems. [0005] In order to achieve the above object, the technical scheme adopted in the present invention is as follows: ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08
CPCH04L67/55
Inventor 潘岸腾
Owner ALIBABA (CHINA) CO LTD