TV advertising replacement method and device and computer readable storage medium

A technology of TV advertisement and storage medium, which is applied in the field of TV and can solve the problems of cumbersome switching of advertisements and other problems.

Inactive Publication Date: 2017-12-15
SHENZHEN TCL NEW-TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to propose a replacement method, terminal and computer-readable storage medi

Method used

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  • TV advertising replacement method and device and computer readable storage medium
  • TV advertising replacement method and device and computer readable storage medium
  • TV advertising replacement method and device and computer readable storage medium

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[0031] It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention.

[0032] The main idea of ​​the solution in the embodiment of the present invention is: the TV advertisement replacement device obtains the current time period of the TV, and judges whether the TV plays advertisements in the current time period according to a preset program list;

[0033] If the TV plays the advertisement in the current time period, according to the preset replacement method, the TV is switched to play the pre-stored replacement content, which solves the technical problem of complicated operation of the traditional TV.

[0034] refer to figure 1 , figure 1 It is a schematic diagram of the terminal structure of the hardware operating environment of the TV advertisement replacement device involved in the solution of the embodiment of the present invention.

[0035] The terminal in this embodiment ...

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Abstract

The invention provides a TV advertising replacement method and device and a computer readable storage medium. The TV advertising replacement method comprises the steps that the current time period of a TV is acquired, and whether the TV broadcasts advertising at the current time period or not is judged according to a preset program list; and if the TV broadcasts the advertising at the current time period, the TV is switched to broadcast pre-stored replacement content according to the preset replacement method. In this way, the program list of the TV is pre-acquired, the replacement content is acquired at the advertising broadcast time according to the program list, the TV is switched to the replacement content to broadcast the replacement content, and then the advertising content is replaced. Accordingly, a user does not waste time to watch the advertising in the TV watching process any more and can select the favorite replacement content to watch in the time period, fragment time is utilized maximally, and the technical problem that traditionally, advertising switching of the TV is very tedious to operate is solved.

Description

technical field [0001] The present invention relates to the technical field of television, in particular to a television advertisement replacement method, device and computer-readable storage medium. Background technique [0002] With the improvement of people's living standards, TV has gradually become a popular household appliance. At the same time, users have higher and higher requirements for smart TVs. In order to make a profit, TV stations usually insert advertisements for a certain period of time between TV programs. If the advertisement played is that the user does not like, the user will switch the channel manually. Therefore, when the user switches channels, he needs to manually switch to each channel to check whether there is a program he wants to watch, and the operation of switching advertisements is very cumbersome. Contents of the invention [0003] The main purpose of the present invention is to provide a TV advertisement replacement method, a terminal an...

Claims

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Application Information

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IPC IPC(8): H04N21/2668H04N21/262H04N21/234H04N21/81H04N21/438
CPCH04N21/2668H04N21/23418H04N21/26241H04N21/26258H04N21/4383H04N21/812
Inventor 李志纯
Owner SHENZHEN TCL NEW-TECH CO LTD
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