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Evaluation method and evaluation system based on time series-section model

A model and time series technology, applied in the computer field, can solve the problems of inaccurate evaluation results and difficult to overcome multicollinearity, so as to improve the evaluation accuracy and efficiency, and reduce the effect of multicollinearity.

Active Publication Date: 2021-06-29
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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Problems solved by technology

[0003] In the process of realizing the concept of the present invention, the inventor found that there are at least the following problems in the prior art. When evaluating the marketing effect of a product, it is difficult for existing evaluation methods such as time series analysis or traditional regression techniques to overcome multicollinearity problems, making the evaluation results inaccurate

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  • Evaluation method and evaluation system based on time series-section model
  • Evaluation method and evaluation system based on time series-section model
  • Evaluation method and evaluation system based on time series-section model

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Embodiment Construction

[0048] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. It should be understood, however, that these descriptions are exemplary only, and are not intended to limit the scope of the present disclosure. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concepts of the present disclosure.

[0049] The terminology used herein is for the purpose of describing particular embodiments only, and is not intended to be limiting of the present disclosure. The words "a", "an" and "the" used herein shall also include the meanings of "plurality" and "multiple", unless the context clearly indicates otherwise. In addition, the terms "comprising", "comprising", etc. used herein indicate the existence of stated features, steps, operations and / or components, but do not exclude the existence or addition of one or more other features, steps, operations or comp...

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Abstract

The present disclosure provides an evaluation method based on a time series-section model, which is used to evaluate the marketing effect of a product. The method includes: obtaining sample data, the sample data including marketing revenue data; using at least one time series-section model to evaluate all The sample data is trained to obtain a training result; according to the training result, one of the time series-section models in the at least one time series-section model is determined as the first model; and according to the parameter evaluation obtained after the first model training, the obtained marketing effect of the product. The present disclosure also provides an evaluation system based on a time series-section model.

Description

technical field [0001] The present disclosure relates to the field of computer technology, and more specifically, to an evaluation method based on a time series-section model and an evaluation system based on a time series-section model. Background technique [0002] With the rapid development of computer and Internet technology, various marketing methods have emerged as the times require, and each operator's customer-oriented marketing service activities are becoming more and more frequent. In the face of increasingly stimulating competition, how to accurately evaluate marketing effects is an important issue that needs to be considered. [0003] In the process of realizing the concept of the present invention, the inventor found that there are at least the following problems in the prior art. When evaluating the marketing effect of a product, it is difficult for existing evaluation methods such as time series analysis or traditional regression techniques to overcome multico...

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 刘朋飞
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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