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Advertisement push method

A technology for advertising push and advertising, which is applied in business, equipment, data processing applications, etc. It can solve the problems of lack of pertinence, delivery efficiency, unsatisfactory click-through rate of advertising materials, and low delivery efficiency.

Active Publication Date: 2018-05-04
BEIJING KUWO TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Among them, because the random placement does not consider the specific needs of users, it is not targeted when it is placed, so the delivery efficiency is low and the user click rate is also low; while the delivery method based on the characteristics of the advertisement and user preferences, because it only focuses on the overall quality of the advertisement type characteristics and the relationship between users, and does not pay attention to the relationship between various creative materials in the advertisement and users. Therefore, although the delivery method based on advertisement characteristics and user preferences can generate clicks, in fact, the creative materials pushed to users and the user’s Specific preferences are still very different, so delivery efficiency and creative click-through rate are not very ideal

Method used

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Embodiment Construction

[0039] The technical solutions of the present invention will be described in further detail below with reference to the accompanying drawings and embodiments.

[0040] figure 1 It is a flow chart of the advertisement pushing method provided by the present invention. Such as figure 1 As shown, the advertisement push method provided by the present invention, its specific implementation process is as follows:

[0041] Step S100: collecting the user's advertisement click log, and constructing a creative similarity matrix according to the advertisement click log;

[0042] Specifically, the advertisement click log includes a user ID, a creative ID, and user click information on the creative; the user ID is an identifier of the user; the creative ID is the identifier of the creative, and the types of the creative include text, pictures, and flash, etc. Each different text, picture or flash material is a creative material, which has its own identification; the click information of ...

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Abstract

The invention discloses an advertisement push method. The method comprises the following steps of: firstly collecting a click log of an advertisement, constructing a feature vector of each advertisement material according to click information of the advertisement materials in the click log of the advertisement, carrying out included angle cosine operation on the vectors to obtain similarities between the advertisement materials; determining user preference values of the advertisement materials clicked by users according to the click information of the advertisement materials, so as to construct a preference vector of each user; calculating preference degrees, for non-clicked or non-pushed advertisement materials, of the users by combining the preference vectors of the users and the similarities between the advertisement materials clicked by the users and the non-clicked or non-pushed advertisement materials, arranging and comparing the obtained preference degrees, and pushing the non-pushed or non-clicked advertisement materials with the maximum preference degree to corresponding users.

Description

technical field [0001] The invention relates to the field of electrical digital data processing, in particular to an advertisement pushing method. Background technique [0002] Currently, the existing technologies for realizing advertisement push and placement are mainly random placement and placement based on advertisement characteristics and user preferences. Among them, because the random placement does not consider the specific needs of users, it is not targeted when it is placed, so the delivery efficiency is low and the user click rate is also low; while the delivery method based on the characteristics of the advertisement and user preferences, because it only pays attention to the overall advertising type characteristics and the relationship between users, and does not pay attention to the relationship between the various creative materials in the advertisement and users. Therefore, although the delivery method based on advertisement characteristics and user preferenc...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0254G06Q30/0255
Inventor 马明
Owner BEIJING KUWO TECH