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Method and device for recalling target users

A target user and equipment technology, applied in the field of communication, can solve problems such as the decrease of user viscosity, the inability to effectively recall advertisers, and the decrease in the frequency of advertising, so as to achieve a good recall effect

Inactive Publication Date: 2018-05-29
SHANGHAI ZHANGMEN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the rapid development of information technology, more and more people publish or obtain their own information through applications on terminal devices, especially for some advertisers, now more and more will choose to place advertisements on terminal devices Apply the corresponding advertising delivery system to realize the delivery of advertisements, and after advertisers place advertisements through the advertising delivery system, there will be cases where the user viscosity decreases such as no longer using the advertising delivery system, or reducing the frequency of advertising.
Existing means of recalling advertisers, such as phone calls, emails, text messages, etc., are often ignored or arouse user disgust, and cannot effectively recall advertisers

Method used

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  • Method and device for recalling target users
  • Method and device for recalling target users
  • Method and device for recalling target users

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Embodiment Construction

[0027] The present invention will be described in further detail below in conjunction with the accompanying drawings.

[0028] In a typical configuration of the present application, the terminal, the device serving the network and the trusted party all include one or more processors (CPUs), input / output interfaces, network interfaces and memory.

[0029] Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and / or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

[0030] Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static rando...

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PUM

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Abstract

The invention aims at providing a method and a device for recalling target users. Compared with the prior art, the method comprises the following steps: through a network device, acquiring identity identification information of the target user sent by a terminal device; confirming advertisement behavior information of the target user according to the identity identification information; then, confirming corresponding target user recall information based on the advertisement behavior information of the target user; and sending the target user recall information to the terminal device. The modeof recalling the users can define different target user recall information for different target users, and consequently can realize recall of the target users better.

Description

technical field [0001] The present application relates to the technical field of communications, and in particular to a technology for recalling target users. Background technique [0002] With the rapid development of information technology, more and more people publish or obtain their own information through applications on terminal devices, especially for some advertisers, now more and more will choose to place advertisements on terminal devices Apply the corresponding advertising delivery system to realize the delivery of advertisements, and after advertisers place advertisements through the advertising delivery system, there will be cases where the user viscosity decreases such as no longer using the advertising delivery system, or the frequency of placing advertisements decreases. Existing means of recalling advertisers, such as phone calls, emails, and text messages, are often overlooked or arouse user disgust, and cannot effectively recall advertisers. Contents of ...

Claims

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Application Information

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IPC IPC(8): H04L29/08
CPCH04L67/53
Inventor 宋鳌
Owner SHANGHAI ZHANGMEN TECH