Method and apparatus for recommending on-board advertisement bus lines based on smart bus card data
A smart bus card and bus line technology, applied in data processing applications, commerce, instruments, etc., can solve problems such as the inability to scientifically evaluate the effect of advertising and the ratio of income, and the target advertising income does not get good results, etc.
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Embodiment 1
[0195] The process of recommending bus lines for advertisement placement in the theme scenario of targeting function. The designated area in this embodiment is Beijing. In this scenario, the bus route recommendation method considers the topic characteristics of the landmarks passed by the passenger trajectory. The method is named Topic-KRQ, and the specific steps are as follows:
[0196] Step 2-1, set the theme of the advertising target function, which is recorded as the set Traj targrt ;
[0197] Step 2-2, the set of selected bus lines is set to be empty, which is recorded as BR result ; The set of covered passenger trajectories is set to empty, which is recorded as Traj covered ;
[0198] Step 2-3, take all the bus lines in Beijing as a set of candidate lines, denoted as BR can ;
[0199] Step 2-4, extract BR based on bus line data can All the bus stations covered, and form a set of candidate stations, denoted as S can ;
[0200] Step 2-5, calculate S according to t...
Embodiment 2
[0216] The process of recommending bus routes for advertising placement in the targeted administrative area scenario. The designated area in this embodiment is Beijing. If the advertisement placement scenario is a targeted administrative area scene, the bus route recommendation method considers the administrative area characteristics of the landmarks passed by the passenger trajectory. The method is named District-KRQ, and the specific steps are as follows:
[0217] Step 3-1, set the advertising target administrative area, denoted as set D Target ;
[0218] Step 3-2, the set of selected bus lines is set to be empty, which is recorded as BR result ; The set of covered passenger trajectories is set to empty, which is recorded as Traj covered ;
[0219] Step 3-3, take all the bus lines in Beijing as a set of candidate lines, denoted as BR can ;
[0220] Step 3-4, extract BR based on bus line data can All the bus stations covered, and form a set of candidate stations, denot...
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