Method and device for vehicle-mounted advertising bus route recommendation based on map data
A technology for bus routes and map data, applied in data processing applications, forecasting, instruments, etc., can solve the problems of inability to guarantee the effect of advertising, no capture and analysis, and inability to advertise audiences.
Active Publication Date: 2021-08-24
BEIJING QIHOO TECH CO LTD
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Problems solved by technology
However, there is a common problem in the existing technology, that is, the number of passengers is usually used as the only criterion to select the bus line. However, the bus line and passengers have their own characteristics, and the characteristics have time-space dynamic characteristics. The existing technology does not capture and analyze this. This feature makes it impossible to disseminate advertisements to the most appropriate audience, thus making it impossible to guarantee the effectiveness of advertisements
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[0131] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0132] In order to introduce the embodiment of the present invention more clearly, the scene of placing public transport advertisements is firstly introduced. figure 1 It is a scenario where public transport advertisements are required. Among them, the demand of the advertiser is to select k lines from the bus network, and place advertisements on the buses of the k lines. In order to solve this problem, advertisers need to conside...
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The present invention provides a method and device for recommending bus lines for vehicle advertisements based on map data. The method includes: acquiring bus lines in a designated area and the bus stops covered by each bus line; acquiring map data, and Extract the geographical location information of each bus station, determine the characteristic attributes of each bus station based on the geographical location information of the bus station; Matching, obtaining the matching bus station feature attributes; selecting at least one bus line from the acquired bus lines according to the matched bus station feature attributes, and recommending it as the advertisement delivery bus line of the advertisement delivery scene. The present invention selects the appropriate delivery bus route according to the advertisement delivery scene and the characteristic attributes of the bus station, so as to select the appropriate advertisement delivery route in a targeted manner according to the advertisement delivery scene.
Description
technical field [0001] The invention relates to the technical field of big data mining, in particular to a method and device for recommending bus routes for vehicle advertising based on map data. Background technique [0002] In major cities, a large number of residents will choose the public transport system to travel. For example, more than 10 million people in Beijing choose public transport to commute every day. Compared with static advertisements, bus advertisements cover a wide range of people and have a large area, so they have more significant advantages and have become the mainstream form of outdoor advertisements. [0003] At present, there are three main methods for recommending routes for bus body advertisements. 1) Manually select routes based on experience and referring to historical placement schemes. 2) Evaluate the number of passengers and line length of all bus lines, and select the bus line with the largest number of passengers or the longest line length....
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IPC IPC(8): G06Q30/02G06Q10/04
CPCG06Q10/047G06Q30/0266
Inventor 王浩杨康庞旭林张晨
Owner BEIJING QIHOO TECH CO LTD