On-board advertisement bus line recommendation method and apparatus
A technology for bus routes and recommendation methods, applied in the fields of instruments, business, data processing applications, etc., can solve problems such as low efficiency, poor scalability and operability, and unpredictable advertising effects.
Active Publication Date: 2018-06-15
BEIJING QIHOO TECH CO LTD
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Problems solved by technology
[0005] In addition, due to the fact that in cities, especially in large and medium-sized cities where bus body advertisements are widely used, the bus routes are numerous and complicated, the method of manually selecting routes is low in efficiency, poor in scalability, scalability and operability, and Advertising effect cannot be predicted
[0006] To sum up, the existing technologies generally do not analyze the characteristics of bus lines and passengers, as well as the spatio-temporal dynamic characteristics of the characteristics, so it is difficult to maximize the effect of bus body advertisements
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[0160] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0161] In order to introduce the embodiment of the present invention more clearly, the scene of placing public transport advertisements is firstly introduced. figure 1 It is a scenario where public transport advertisements are required. Among them, the demand of the advertiser is to select k lines from the bus network, and place advertisements on the buses of the k lines. In order to solve this problem, advertisers need to conside...
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The present invention provides an on-board advertisement bus line recommendation method and apparatus. The method comprises: obtaining bus lines within the designated area and the bus stations coveredby each bus line; collecting data related to the bus and mining the multidimensional attributes of each bus station from data related to the bus; determining the advertisement delivery scenario according to the intent of advertisement delivery, matching the advertisement delivery scenario with the multi-dimensional attributes of each bus station, and obtaining the multi-dimensional attributes ofthe matched bus station; and according to the matched multi-dimensional attributes of the bus station, selecting at least one bus line from the bus lines, and taking the at least one bus line as the advertisement delivery bus line of the advertisement delivery scenario to be recommended. According to embodiments of the present invention, an advanced data mining technology is used to deeply mine the temporal and spatial mobility of buses and passengers, accurate information support is provided for the selection of advertisement delivery bus lines, and appropriate advertisement delivery lines are selected according to the advertisement delivery scenario, so that the advertisement on the bus body can exert the most effect.
Description
technical field [0001] The invention relates to the technical field of data mining, in particular to a method and device for recommending bus lines for vehicle-mounted advertisements. Background technique [0002] In major cities, a large number of residents will choose the public transport system to travel. For example, more than 10 million people in Beijing choose public transport to commute every day. Compared with static advertisements, bus advertisements cover a wide range of people and have a large area, so they have more significant advantages and have become the mainstream form of outdoor advertisements. [0003] One of the most critical elements in the bus body advertising scheme is to choose the advertising route. However, the bus network in the city is complex, the geographical distribution of different bus lines is different, the functional areas of surrounding cities are different, and the passenger population is different, resulting in different advertising au...
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IPC IPC(8): G06Q30/02G06Q10/04G06Q50/26
CPCG06Q10/047G06Q30/0242G06Q50/26
Inventor 王浩杨康庞旭林张晨
Owner BEIJING QIHOO TECH CO LTD