Vehicle-mounted advertisement bus route recommendation method and device based on map data
A technology of bus routes and map data, applied in data processing applications, commerce, instruments, etc., which can solve problems such as lack of capture and analysis, inability to advertise to audiences, and inability to guarantee the effect of advertising
Active Publication Date: 2018-06-22
BEIJING QIHOO TECH CO LTD
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Problems solved by technology
However, there is a common problem in the existing technology, that is, the number of passengers is usually used as the only criterion to select the bus line. However, the bus line and passengers have their own characteristics, and the characteristics have time-space dynamic characteristics. The existing technology does not capture and analyze this. This feature makes it impossible to disseminate advertisements to the most appropriate audience, thus making it impossible to guarantee the effectiveness of advertisements
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[0131] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0132] In order to introduce the embodiment of the present invention more clearly, the scene of placing public transport advertisements is firstly introduced. figure 1 This is the scenario where bus advertisements need to be placed. Among them, the demand of the advertiser is to select k lines from the bus network, and place advertisements on the buses of the k lines. In order to solve this problem, advertisers need to consider mu...
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The invention provides a vehicle-mounted advertisement bus route recommendation method and a device based on map data. The method comprises the following steps of acquiring bus routes in a designatedarea and bus stations covered by each bus route; acquiring map data, extracting each piece of bus station geographic position information from the map data, and based on the bus station geographic position information, determining the characteristic attribute of each bus station; according to an advertisement injecting intention, determining an advertisement injecting scene, matching the advertisement injecting scene with the characteristic attribute of each bus station, and acquiring the matched bus station characteristic attribute; and according to the matched bus station characteristic attribute, selecting at least one bus route from the acquired bus routes, taking the selected route as the advertisement injecting bus route of the advertisement injecting scene and recommending. In the invention, according to the advertisement injecting scene and the characteristic attribute of each bus station, the appropriate injecting bus route is selected; and according to the advertisement injecting scene, the appropriate advertisement injecting route is selected.
Description
technical field [0001] The invention relates to the technical field of big data mining, in particular to a method and device for recommending bus routes for vehicle advertising based on map data. Background technique [0002] In major cities, a large number of residents will choose the public transport system to travel. For example, more than 10 million people in Beijing choose public transport to commute every day. Compared with static advertisements, bus advertisements cover a wide range of people and have a large area, so they have more significant advantages and have become the mainstream form of outdoor advertisements. [0003] At present, there are three main methods for recommending routes for bus body advertisements. 1) Manually select routes based on experience and referring to historical placement schemes. 2) Evaluate the number of passengers and line length of all bus lines, and select the bus line with the largest number of passengers or the longest line length....
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IPC IPC(8): G06Q30/02G06Q10/04
CPCG06Q10/047G06Q30/0266
Inventor 王浩杨康庞旭林张晨
Owner BEIJING QIHOO TECH CO LTD