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Method and device for vehicle-mounted advertising bus route recommendation based on smart bus card data
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A technology for smart bus cards and bus routes, which is applied in the field of on-board advertisement bus route recommendation, can solve the problems of not being able to scientifically evaluate the advertising effect and the revenue ratio, and the target advertising revenue not getting a good effect.
Active Publication Date: 2021-07-23
BEIJING QIHOO TECH CO LTD
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Problems solved by technology
Although the bus carries a large number of user groups every day, the target advertising revenue has not been very effective. The main reason is that it still relies on the traditional simple and rough pricing method, which is generally based on the urban area covered by a bus line or the cost of a bus. The number of passengers on board to evaluate the advertising effect and pricing on bus routes
In fact, this does not provide a scientific assessment of the actual ad delivery performance to revenue ratio
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Embodiment 1
[0195] The process of recommending bus lines for advertisement placement in the theme scenario of targeting function. The designated area in this embodiment is Beijing. In this scenario, the bus route recommendation method considers the topic characteristics of the landmarks passed by the passenger trajectory. The method is named Topic-KRQ, and the specific steps are as follows:
[0196] Step 2-1, set the theme of the advertising target function, which is recorded as the set Traj targrt ;
[0197] Step 2-2, the set of selected bus lines is set to be empty, which is recorded as BR result ; The set of covered passenger trajectories is set to empty, which is recorded as Traj covered ;
[0198] Step 2-3, take all the bus lines in Beijing as a set of candidate lines, denoted as BR can ;
[0199] Step 2-4, extract BR based on bus line data can All the bus stations covered, and form a set of candidate stations, denoted as S can ;
[0200] Step 2-5, calculate S according to t...
Embodiment 2
[0216] The process of recommending bus routes for advertising placement in the targeted administrative area scenario. The designated area in this embodiment is Beijing. If the advertisement placement scenario is a targeted administrative area scene, the bus route recommendation method considers the administrative area characteristics of the landmarks passed by the passenger trajectory. The method is named District-KRQ, and the specific steps are as follows:
[0217] Step 3-1, set the advertising target administrative area, denoted as set D Target ;
[0218] Step 3-2, the set of selected bus lines is set to be empty, which is recorded as BR result ; The set of covered passenger trajectories is set to empty, which is recorded as Traj covered ;
[0219] Step 3-3, take all the bus lines in Beijing as a set of candidate lines, denoted as BR can ;
[0220] Step 3-4, extract BR based on bus line data can All the bus stations covered, and form a set of candidate stations, denot...
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Abstract
The present invention provides a vehicle-mounted advertising bus line recommendation method and device based on smart bus card data. The method includes acquiring the bus lines in a designated area and the bus stations covered by each bus line; The card data SCT, based on the smart bus card data and according to the preset rules, calculates the hub degree of each bus station as a transit station and / or the passenger flow of each bus line; according to the calculated hub degree and / or the passenger flow of each bus line, select at least one bus line from each of the acquired bus lines, and recommend the bus line as an advertisement. Therefore, the embodiment of the present invention collects smart bus card data, and uses advanced data mining technology to dig deep into the space-time mobility of buses and passengers and the hub degree of bus stations, thereby providing accurate information for the selection of bus routes for advertising. information support.
Description
technical field [0001] The invention relates to the technical field of data mining, in particular to a method and device for recommending bus lines for vehicle advertising based on smart bus card data. Background technique [0002] With the development of cities and public transport systems, public transport has become one of the most important means of transportation for urban residents, and it is also a very penetrating outdoor advertising medium. Although the bus carries a large number of user groups every day, the target advertising revenue has not been very effective. The main reason is that it still relies on the traditional simple and rough pricing method, which is generally based on the urban area covered by a bus line or the cost of a bus. The number of passengers on board is used to evaluate the effectiveness of advertising on bus routes and set prices. In fact, this cannot scientifically assess the actual ad delivery performance-to-revenue ratio. Therefore, adve...
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