Express-based intelligent accurate advertisement putting system and express-based intelligent accurate advertisement putting method

Abstract

The invention discloses an express-based intelligent accurate advertisement putting system and an express-based intelligent accurate advertisement putting method. The express-based intelligent accurate advertisement putting system comprises an express waybill printing platform control system and an advertisement platform control system, wherein advertisement information is input and stored in an advertisement information storage unit through advertisement information input equipment, the stored advertisement information is integrated to generate an advertisement information graph code by an advertisement information graph code generating unit in the advertisement platform control system when receiver information is input by receiver information input equipment, the advertisement information graph code can be one or a combination of several of a two-dimensional code, a bar code, a web link, characters, graphs and the like and can be transmitted to an express waybill printing server of the express waybill printing platform control system through the express waybill printing server, and express waybill printing equipment is controlled to print the receiver information and the advertisement information graph code to corresponding positions of an express waybill. The express-based intelligent accurate advertisement putting system disclosed by the invention has the characteristic ofintelligently and multi-dimensionally screening matched advertisement information and receivers, and the advertisement communication accuracy is greatly increased.

Description

[Technical Field] [0001] The invention relates to an intelligent and accurate advertisement placing system and method based on express delivery. [Background technique] [0002] The existing express delivery advertisements are generally printed / posted on the express carton. Because the advertisement content is printed or pasted in advance, it cannot be classified according to the recipient's information attributes to achieve targeted advertising content. Therefore, it does not have the accuracy of dissemination. At the same time, in terms of the suitability of advertisers, the original dissemination method is only suitable for a few national brands. Because it does not have regional restrictions on consumers, it is completely unsuitable for regionally targeted or Advertisers with a selective range of delivery, such as regional brands or local businesses; on the other hand, on the threshold of advertising, the original carton-printed advertisements or electronic single-sided single...

AI Technical Summary

Problems solved by technology

[0002] Existing courier advertisements are generally printed / pasted on the courier carton, because the advertisement content is printed or pasted in advance, so it cannot be classified according to the recipient information attributes to achieve targeted advertisement content Therefore, it does not have the accuracy of communication; at the same time, in terms of the suitability of advertisers, the original communication method is only suitable for a few national brands, because it has no geographical restrictions on consumers, it is not suitable for regionally targeted or Advertisers with a selective scope of placement, such as regional brands or local businesses; on the other hand, on the threshold of advertising, the original carton printed advertisements or electronic side-sheet and bottom-side advertisements usually require a large initial investment

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