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Advertisement delivery method, system and device, and storage medium

A technology for advertising and advertising, which is applied in the direction of instruments, computer parts, and collaborative devices, etc., can solve the problems of inability to flexibly adjust and change information, throw away once used up, and difficult to reuse promotional materials, etc., to achieve optimization Delivery effect, guarantee legal and compliant effect

Inactive Publication Date: 2018-09-04
BEIJING MAIFENG NETWORK TECH CO LTD +1
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Problems solved by technology

[0003] The disadvantage of this type of delivery method is that it will cause a lot of waste of material printing resources, because the theme and content of each advertisement are different, so the printed promotional materials are difficult to reuse, and the information cannot be flexibly adjusted and changed. throw away

Method used

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  • Advertisement delivery method, system and device, and storage medium
  • Advertisement delivery method, system and device, and storage medium
  • Advertisement delivery method, system and device, and storage medium

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Embodiment Construction

[0037] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.

[0038] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0039] Electronic Shelf Label (ESL for short), also known as electronic shelf label, is an electronic display device with information sending and receiving function, which is mainly used in supermarkets, convenience stores, pharmacies, etc. to display price information and item-related information....

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Abstract

The present invention provides an advertisement delivery method, system and device, and a storage medium. The method comprises: receiving delivery configuration information, and configuring a deliveryactivity according to the delivery configuration information, wherein the delivery activity comprises each to-be-delivered electronic price tag device, and advertising materials and delivery parameters corresponding to each electronic price tag device; and remotely controlling each electronic price tag device to respectively display the corresponding advertising materials so as to complete advertisement delivery. According to the technical scheme of the present invention, an advertisement delivery platform is provided for the merchant to configure the delivery activity, and according to the merchant configuration, each electronic price tag device is remotely controlled by the platform to respectively display the corresponding advertising materials, so that an environmentally-friendly advertisement delivery means is provided for the retail scene.

Description

technical field [0001] The present application relates to the technical field of retail industry, and in particular to an advertisement delivery method, system, device and storage medium. Background technique [0002] In the traditional offline retail scene, there is a lack of economical and environmentally friendly advertising methods. The current means of advertising is usually realized through the promotional materials installed on the shelf or near the stack head, such as hanging flags above the shelf, triangle signs on the shelf, floor stickers on the ground, roll-up banners or posters next to the shelf, and Fences and other materials around the pile head. [0003] The disadvantage of this type of delivery method is that it will cause a lot of waste of material printing resources, because the theme and content of each advertisement are different, so the printed promotional materials are difficult to reuse, and the information cannot be flexibly adjusted and changed. t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K17/00
Inventor 张海峰张力
Owner BEIJING MAIFENG NETWORK TECH CO LTD
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