Method for evaluating advertising effect, server cluster and system
A technology of advertising and effects, applied in the direction of advertising, instruments, data processing applications, etc., can solve problems such as single evaluation angle and difficulty in accurately evaluating advertising effects
Inactive Publication Date: 2018-09-11
LENOVO (BEIJING) LTD
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Problems solved by technology
[0003] Existing methods for evaluating advertising effects only take into account the attenuation effect of advertising, and the evaluation angle is single, making it difficult to accurately evaluate advertising effects
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[0035]Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. It should be understood, however, that these descriptions are exemplary only, and are not intended to limit the scope of the present disclosure. In the following detailed description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the embodiments of the present disclosure. It may be evident, however, that one or more embodiments may be practiced without these specific details. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concept of the present disclosure.
[0036] The terminology used herein is for the purpose of describing particular embodiments only, and is not intended to be limiting of the present disclosure. The terms "comprising", "comprising", etc. used herein indicate the presence of stated features, s...
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The invention provides a method for evaluating the advertising effect, which comprises the steps of acquiring historical advertising data of the advertisements, wherein the historical delivery data comprises distribution data of advertisement parameters influencing the sales volume of the commodities at any time, obtaining of the historical sales volume data of the commodities related to the advertisements, wherein the historical sales volume data of the commodities related to the advertisements are acquired, the historical sales volume data comprises distribution data of historical sales volumes of the commodities at any time, the delay time of the advertisement is determined on the basis of the historical delivery data and the historical sales volume data, the sales volume data of the commodities are analyzed on the basis of the delay time and the delivery data of the advertisements, and the sales volume data of the commodities are analyzed, the delay time of the advertisement comprises the time length caused by the fact that the advertisement is put into the commodity sales volume to affect the commodity sales volume. The invention further provides a server cluster and a systemfor evaluating the advertisement effect.
Description
technical field [0001] The present disclosure relates to a method, server cluster and system for evaluating advertisement effects. Background technique [0002] With the development of Internet technology, advertising plays an increasingly important role in the social economy and has become an important means of corporate promotion. Blindly placing advertisements will easily cause waste of resources or be difficult to bring beneficial effects. Reasonable evaluation of advertising effects can scientifically guide the placement of advertisements and avoid excessive or under-delivery of advertisements. [0003] Existing methods for evaluating advertising effects only take into account the attenuation effect of advertising, and the evaluation angle is single, so it is difficult to accurately evaluate advertising effects. Contents of the invention [0004] One aspect of the present disclosure provides a method, server cluster, and system for evaluating advertising effects, in...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0255G06Q30/0273G06Q30/0277
Inventor 吴园园
Owner LENOVO (BEIJING) LTD