Block-chain-based advertisement pushing method, device and computing device
An advertising push and blockchain technology, applied in the blockchain field, can solve the problems of reducing advertising effects, advertising is not targeted, and cannot realize direct intercommunication, so as to achieve the effect of improving the effect, increasing the authenticity and accuracy
Inactive Publication Date: 2019-03-26
苏州朗润创新知识产权运营有限公司
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[0003] However, in the process of implementing the embodiments of the present invention, the inventors found that the existing advertisement release mode has at least the following problems: the broadcast advertisement is determined by the media platform itself, and the communication between the advertiser and the consumer must be carried out through the media platform. interaction, but cannot achieve direct intercommunication; at the same time, for consumers, the advertisements played by media platforms are often not targeted, which will greatly reduce the effect of advertising
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[0046] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0047] figure 1 A flow chart of a blockchain-based advertising push method according to an embodiment of the present invention is shown. Such as figure 1 As shown, the method includes:
[0048] Step S101: Obtain the advertisement push instruction generated by the media platform according to the demand information of the user terminal, and store the advertisement push instruction in the form of blockchain.
[0049]Wherein, the de...
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The invention discloses an advertisement pushing method based on block chain, a device and a computing device, wherein, the method comprises the following steps: obtaining an advertisement pushing instruction generated by a media platform end according to the requirement information of a user terminal, and storing the advertisement pushing instruction in the block chain mode; storing the advertisement pushing instruction in the block chain mode. The advertisement pushing instruction includes identification information of the user terminal. The advertisement pushing instruction is provided to the advertiser terminal for the advertiser terminal to push the advertisement data to the user according to the advertisement pushing instruction. The advertisement pushing instruction of the inventionaccords with the reading demand of the current user terminal, and the advertiser terminal pushes the advertisement data according to the advertisement pushing instruction, so that the accurate advertisement can be pushed for the current user terminal; and the advertiser terminal pushes the advertisement data according to the advertisement pushing instruction. At the same time, the invention utilizes the block chain to optimize the mutual relationship among the advertiser end, the user terminal and the media platform end, and the advertiser end carries out point-to-point interaction with the user terminal according to the advertisement pushing instruction of the media platform, so as to realize the maximum optimization of the advertisement effect.
Description
technical field [0001] The present invention relates to the technical field of blockchain, in particular to a blockchain-based advertising push method, device and computing equipment. Background technique [0002] At present, the publishing mode of advertisements is usually as follows: After the advertiser completes the content production, or submits it to a third-party advertising company to complete the production, select the media platform for the advertisement, and pay a certain advertising fee to the media platform; then the media platform In accordance with the terms of the advertising contract signed by the two parties, the advertisement is broadcast on the media platform, and consumers can watch the advertisement through the media platform. [0003] However, in the process of implementing the embodiments of the present invention, the inventors found that the existing advertisement distribution mode has at least the following problems: the broadcast advertisement is d...
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IPC IPC(8): G06Q30/02G06Q30/00
CPCG06Q30/018G06Q30/0255G06Q30/0277
Inventor 卢亦斌张艳菊
Owner 苏州朗润创新知识产权运营有限公司
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