Method, device and terminal for determining display rate
A technology for determining modules and target information, applied in the field of Internet applications, can solve the problems of inaccurate advertising display rate estimation results and high maintenance costs, and achieve the effect of improving the prediction accuracy.
Active Publication Date: 2019-06-28
TENCENT TECH (SHENZHEN) CO LTD
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[0006] However, both of these methods require manual intervention, high maintenance costs and inaccurate estimates of ad display rates
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[0037] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0038] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the invention described herein can be practiced in sequences other than those illustrate...
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The invention discloses a method and device for determining a display rate and a terminal. The method for determining the display rate comprises the steps of obtaining first display attribute information of target information; on the basis of the first display attribute information of the target information, display feature information and display identification information of the target information are determined, and the display feature information of the target information comprises first display feature information; inputting the first display feature information into a depth part of a display rate determination model for display rate prediction learning to obtain a first display rate of the target information; inputting the display identification information of the target informationinto the linear part of the display rate determination model for display rate prediction learning to obtain a second display rate of the target information; and determining the display rate of the target information based on the first display rate and the second display rate. By adopting the technical scheme of the invention, the prediction accuracy of the target information display rate is improved.
Description
technical field [0001] The present invention relates to the technical field of Internet applications, in particular to a method, device and terminal for determining the display rate. Background technique [0002] In the contract advertising query lock system, there are two query methods, one is to query by exposure, and the other is to query by request. It is easier to understand in terms of exposure inquiries, through which users can know the sellable exposures of the advertisements they want to deliver under their selected targeting. This is also a more accurate and better way. But sometimes for a new space, advertising space, or a particularly insufficiently sold advertising space, the value obtained according to the exposure inquiry volume is too small, which will be inaccurate. At this time, it is necessary to inquire according to the request. According to the number of requests, in order to obtain the exposure of the advertisement in the end, it needs to be multiplie...
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IPC IPC(8): G06Q30/02
Inventor 李少波姚伶伶王兵
Owner TENCENT TECH (SHENZHEN) CO LTD