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Service score determination method, service score determination device and medium

A technology for determining devices and services, which is applied in the field of data processing, can solve the problems of reducing the practicality of the solution and high labor costs, and achieve the effect of saving labor costs and improving the efficiency of customer acquisition

Pending Publication Date: 2019-07-19
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At the same time, the clue cleaning method of random manual telephone return visits requires a lot of labor costs, thus reducing the practicability of the solution

Method used

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  • Service score determination method, service score determination device and medium
  • Service score determination method, service score determination device and medium
  • Service score determination method, service score determination device and medium

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Embodiment Construction

[0032] The embodiment of the present invention provides a method for determining business scores and related devices. On the one hand, advertisements can be placed according to preferred groups to improve customer gathering efficiency. On the other hand, manual telephone return visits are not required for clue cleaning, thereby saving labor costs. .

[0033] The terms "first", "second", "third", "fourth", etc. (if any) in the description and claims of the present invention and the above-mentioned drawings are used to distinguish similar objects, without having to use To describe a specific order or sequence. It should be understood that the data used in this way can be interchanged under appropriate circumstances, so that the embodiments of the present invention described herein can, for example, be implemented in a sequence other than those illustrated or described herein. In addition, the terms "including" and "having" and any variations of them are intended to cover non-exclu...

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Abstract

The embodiment of the invention discloses a method for determining a service score. The method comprises the steps of obtaining target feature data of a first target user; obtaining a first service score corresponding to the target feature data through a service prediction model, the service prediction model being obtained by training a positive sample and a negative sample; and determining a second service score according to a service score conversion model and the first service score, the second service score being positively correlated with the purchase intention of the user. The inventionalso discloses a service score determination device. Advertisement putting can be carried out according to the preferred crowd to improve the customer collection efficiency, and on the other hand, clue cleaning does not need to be carried out through manual telephone follow-up, so that the labor cost is saved.

Description

Technical field [0001] The present invention relates to the technical field of data processing, in particular to a method for determining business scores, and related devices and media. Background technique [0002] Advertising is one of the most common ways of disseminating information on the Internet, and more and more advertisers tend to display advertisements to users through online media platforms. [0003] Advertisers can collect consumers with the same potential needs through digital marketing within a certain period of time. At present, advertisers mainly conduct inbound marketing through universal investment or simple crowd targeting. After advertisers have collected a large number of sales leads through ad gathering, their customer service staff will randomly and disorderly call back to the leads to achieve lead cleaning and sales follow-up. [0004] However, inbound marketing through general investment or simple crowd targeting will face the problem of inefficient inboun...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0202G06Q30/02
Inventor 张海征胡瑞董雪蒋同庆林肯王盛姜凌瀚黄超王翔天任玫霏纪烨谢育娟鲁军宜陈媛
Owner TENCENT TECH (SHENZHEN) CO LTD