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A TV-based item push method and system

A technology of items and TVs, applied in the field of computers, to achieve the effect of high recommendation accuracy

Active Publication Date: 2022-07-05
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the process of realizing the present invention, the inventor found that there are at least the following problems in the prior art: the user needs to log in to the e-commerce APP of the smart TV to push items

Method used

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  • A TV-based item push method and system
  • A TV-based item push method and system
  • A TV-based item push method and system

Examples

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Embodiment Construction

[0028] Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding and should be considered as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted from the following description for clarity and conciseness.

[0029] figure 1 It is a schematic diagram of main steps of a TV-based item pushing method according to an embodiment of the present invention. like figure 1 As shown, the TV-based item pushing method according to the embodiment of the present invention mainly includes the following steps:

[0030] Step S101: Acquire at least one user identity, and output the user identity t...

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Abstract

The invention discloses a TV-based item pushing method and system, and relates to the technical field of computers. A specific implementation of the method includes: acquiring at least one user ID, and outputting the user ID to the server, so that the server matches user information through the user ID; receiving item recommendation information pushed by the server; wherein, the item recommendation The information is generated by the server according to the historical shopping behavior data corresponding to the matched user information; the item corresponding to the item recommendation information is displayed to the user. In the item pushing method of the embodiment of the present invention, the user information is matched with the user identification, the item recommendation information is generated according to the historical shopping behavior data corresponding to the user information, and the item recommendation information is pushed on the TV. The above method combines the user's historical shopping behavior data with the TV push, so that accurate item push can be performed without the user logging in to the e-commerce APP on the TV.

Description

technical field [0001] The present invention relates to the field of computers, and in particular, to a method and system for pushing items based on a TV. Background technique [0002] With the rapid development of e-commerce, online shopping on smart TVs has become a craze. Currently, when items are pushed on the smart TV, after the user logs in to the e-commerce APP (Application) of the smart TV, the e-commerce APP pushes the items to the user. [0003] In the process of implementing the present invention, the inventor found that there are at least the following problems in the prior art: the user needs to log in to the e-commerce APP of the smart TV in order to push items. SUMMARY OF THE INVENTION [0004] In view of this, embodiments of the present invention provide a TV-based item push method and system. In the item pushing method of the embodiment of the present invention, the user information is matched with the user ID, the item recommendation information is gene...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/25H04N21/258H04N21/4363H04N21/442H04N21/478H04L69/16
CPCH04N21/47815H04N21/251H04N21/25891H04N21/25875H04N21/43637H04N21/44218H04L67/55
Inventor 李凡胡淼枫
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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