Message pushing method and device thereof, device/terminal/server, and computer-readable medium

A message push and message technology, applied in the computer field, can solve problems such as waste of network and server resources, failure to achieve the message push effect of APP service providers, etc., and achieve the effect of accurate message push, avoid waste, and reduce interference

Active Publication Date: 2018-12-21
UCWEB SINGAPORE PTE LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of this application is to propose a message push method and its device, device / terminal / server, and computer-readable medium, which are used to solve the waste of network and server resources caused by the message push method in the prior art, and cannot achieve APP service provision. The problem of the message push effect that the merchant hopes to achieve

Method used

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  • Message pushing method and device thereof, device/terminal/server, and computer-readable medium
  • Message pushing method and device thereof, device/terminal/server, and computer-readable medium
  • Message pushing method and device thereof, device/terminal/server, and computer-readable medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] refer to figure 1 , which shows a schematic flowchart of a method for pushing messages in Embodiment 1 of the present application.

[0028] This embodiment describes the message push method provided by this application from the perspective of the server. The message push method in this embodiment includes the following steps:

[0029] Step S102: Determine the target user who receives the message, and obtain message push parameters corresponding to the target user.

[0030] Wherein, the message pushing parameters include at least one of the following: the intimacy between the message user and the target user, the interaction expectation of the target user, and the expressiveness of the message.

[0031] Those skilled in the art should understand that, in practical applications, the target user can be implemented in any appropriate manner, such as user account, user device ID, user ID, etc., which is not limited in this embodiment of the present application.

[0032] In...

Embodiment 2

[0043] refer to figure 2 , which shows a schematic flowchart of a method for pushing messages in Embodiment 2 of the present application.

[0044] This embodiment still describes the message push method provided by this application from the perspective of the server. The message push method in this embodiment includes the following steps:

[0045] Step S202: Determine the target user who receives the message, and obtain message push parameters corresponding to the target user.

[0046] Wherein, the message pushing parameters include at least one of the following: the intimacy between the message user and the target user, the interaction expectation of the target user, and the expressiveness of the message.

[0047] Wherein, the degree of intimacy between the message user and the target user is used to indicate the degree of intimacy between the two users, and the degree of intimacy between the message user and the target user can be determined according to the association da...

Embodiment 3

[0064] refer to image 3 , which shows a schematic flowchart of a method for pushing messages in Embodiment 3 of the present application.

[0065]This embodiment describes the message push method provided by this application from the perspective of the client. The message push method in this embodiment includes the following steps:

[0066] Step S302: The message display trigger operation is received.

[0067] Wherein, the triggering operation is used to trigger the display of the message to be pushed on the client side. In practical applications, the triggering operation may be appropriately set by those skilled in the art according to actual needs.

[0068] Step S304: According to the trigger operation, perform internal scheduling on the messages to be pushed sent from the server, and determine the display sequence of the messages to be pushed.

[0069] Wherein, the message to be pushed is determined according to the message push parameter corresponding to the current use...

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PUM

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Abstract

The present application discloses a message pushing method and a device thereof, a device/terminal/server, and a computer-readable medium. A specific embodiment of the method comprises: determining atarget user receiving a message, and obtaining a message pushing parameter corresponding to the target user, wherein the message pushing parameter comprises at least one of the following: an intimacydegree between the message user and the target user, an interaction expectation degree of the target user, and an expression degree of the message; determining a message to be pushed from a pluralityof messages according to the message pushing parameter; the message to be pushed is pushed to the target user. The specific embodiment effectively reduces interference to users and effectively avoidswaste of network and server resources.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a message push method and device, equipment / terminal / server, and computer-readable media. Background technique [0002] With the development of communication technology and the popularization of smart devices, people obtain information and interact through APPs installed in smart devices. At present, many APP service providers actively push messages to users to attract users' usage traffic of APP and improve user retention rate. [0003] However, in practical applications, many APPs frequently push messages to users indiscriminately, but among these messages, many messages are useless to users. If users want to obtain useful messages, it takes a lot of time and effort Identify useful news from it. [0004] Therefore, the existing message push method will not only interfere with the user, but also cause waste of network and server resources, and cannot achieve th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04L12/58
CPCH04L51/214H04L67/535H04L67/55
Inventor 张倩倩孙超男潘璐璐胡月鹏
Owner UCWEB SINGAPORE PTE LTD
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