Network marketing effect analysis and suggestion system

Abstract

The invention relates to a network marketing effect analysis and suggestion system. The system comprises the following steps: S1, constructing a marketing platform database; S2, inputting information;S3, setting a marketing effect evaluation weight for the marketing platform according to the input information and the information in the database; S4, capturing marketing information data; S5, obtaining a marketing effect pre-evaluation value of each marketing platform according to the information in the database in the step S1 and the data captured in the step S3, performing weighted operationon the marketing effect pre-evaluation value of each marketing platform according to the weight set in the step S2 to obtain a marketing effect evaluation value, and exporting a network marketing effect analysis report; S6, obtaining an optimization scheme according to the marketing effect evaluation obtained in the step S5, and exporting a network marketing optimization suggestion report. Throughdirectly capturing the data of each marketing platform and matching the data with the processing rule, an enterprise decision maker can directly see the marketing effect of each marketing platform.

Description

Technical field [0001] The invention relates to the field of e-commerce, in particular to a network marketing effect analysis and suggestion system. Background technique [0002] With the development of information technology, various online forums and e-commerce platforms have become a major way for consumers to obtain product and service information. Therefore, many companies attach great importance to online marketing and hire dedicated teams for online marketing and online marketing. The core is to guide consumers to purchase services or products through marketing information such as advertisements and soft articles; [0003] Many small and medium-sized enterprises understand the importance of online marketing and will actively seek marketing companies to produce and deliver relevant marketing information. However, it is difficult for business managers to confirm the effectiveness of online marketing, and it is even more difficult to learn about platforms that do not perform we...

AI Technical Summary

Problems solved by technology

[0003] Many small and medium-sized enterprises understand the importance of Internet marketing, and will actively find marketing companies to produce and release relevant marketing information, but it is difficult for business managers to know whether the effect of Internet marketing is good or not, and it is even more difficult to know the platform with poor Internet marketing effect , and make adjustments to marketing strategies, so a system that can analyze the effect of network marketing is urgently needed at present. A further suggestion system that can make suggestions based on marketing effects and a suggestion tool that can reduce the decision-making burden of business managers is also a currently required