Method and system for controlling advertisement delivery frequency
A technology of advertising delivery and advertising, which is applied in the field of Internet advertising, can solve problems such as poor processing performance, affect the effect of advertising delivery, and affect user experience, and achieve the effects of improving processing performance, improving advertising delivery effects, and improving user experience
Pending Publication Date: 2021-07-16
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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Problems solved by technology
[0003] Although some advertisements are not in the same blog post as the advertisements that users have been exposed to, but the content is similar. If the similarity judgment is not added to the frequency control, users will mistakenly think that they saw the same advertisement in a short period of time, which will affect the user experience and affect the advertisement. The delivery effect of
[0004] At the same time, it is necessary to judge the similarity between the user's exposed blog posts and the candidate advertisement blog posts when launching. If the traditional method of segmenting the content of blog posts in real time and then analyzing and comparing them is used, the processing performance is poor, and it cannot adapt to the situation where a large number of candidate advertising blog posts participate in the calculation.
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[0021] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0022] Such as figure 1 As shown, it is a flow chart of a method for controlling the frequency of advertisement delivery in an embodiment of the present invention, and the method includes:
[0023] S101: When a user submits an access request, obtain a blog post signature of an advertising blog post that has been exposed to the user.
[0024] S102: Obtain a blog post signature of an advertising blog post to be exposed to the user.
[0025] Preferably, the blo...
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The embodiment of the invention provides a method and system for controlling advertisement delivery frequency, and the method comprises the steps: obtaining a blog article signature of an exposed advertisement blog article for a user when the user submits an access request; obtaining a blog article signature of an advertisement blog article to be exposed to the user; determining the similarity between the advertisement blog article to be exposed and the exposed advertisement blog article according to the blog article signature; according to the similarity, if judging that the advertisement blog article to be exposed does not hit the preset frequency control strategy, exposing the advertisement blog article to be exposed to the user. According to the technical scheme provided by the invention, the similarity is calculated by the blog article signature, and similarity is calculated when the advertisement is put, so that the putting frequency of the similar candidate advertisement is controlled, the processing performance is improved, and user experience and the advertisement putting effect are improved.
Description
technical field [0001] The invention relates to the field of Internet advertisements, in particular to a method and system for controlling the frequency of advertisement delivery. Background technique [0002] In the current Internet app advertisement delivery method, in order to improve user experience, the frequency of the same blog post is generally controlled. The frequency strategy of advertisement delivery is as follows: the same user cannot see the same blog post advertisement within one day. [0003] Although some advertisements are not in the same blog post as the advertisements that users have been exposed to, but the content is similar. If the similarity judgment is not added to the frequency control, users will mistakenly think that they saw the same advertisement in a short period of time, which will affect the user experience and affect the advertisement. delivery effect. [0004] At the same time, it is necessary to judge the similarity between the user's exp...
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IPC IPC(8): G06Q30/02G06K9/62G06F21/64
CPCG06Q30/0272G06Q30/0277G06F21/64G06F18/22
Inventor 苏方业
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO