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Interactive television program guide system for determining user value for demographic categories

A technology of interactive TV and demographic statistics, applied in the field of interactive TV program guide system

Inactive Publication Date: 2004-04-28
ROVI GUIDES INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

While user and program guide interactions indicate user interest, known prior program guide systems do not monitor or use such information

Method used

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  • Interactive television program guide system for determining user value for demographic categories
  • Interactive television program guide system for determining user value for demographic categories
  • Interactive television program guide system for determining user value for demographic categories

Examples

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Embodiment Construction

[0016] An exemplary program guide system 30 for targeting advertisements to specified users in accordance with the present invention is shown in FIG. Although the examples illustrate the specific purpose of using user demographic information to target advertisements, those in the art understand that user demographic information may be used for other specific purposes as well.

[0017] Main facility 32 includes a program guide database 34 for storing program guide information, such as television program guide listing data, pay-per-view order information, television program promotional information, and the like. The main facility 32 also includes an advertisement database for storing advertisement information. Information from databases 34 and 36 may be sent to television distribution facility 38 via communication link 40 . Although only one television distribution facility 38 is shown in FIG. 1 in order to avoid overcomplicating the diagram, there are typically a large number ...

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Abstract

An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.

Description

technical field [0001] This invention relates to interactive television program guides, and more particularly to an interactive television program guide system for determining user demographic category values ​​so that these determinations can be used for specific purposes, such as for targeted advertising. value. Background technique [0002] Cable, satellite and advertising television systems provide viewers with a large number of television channels. US Pat. No. 5,559,549 to Hendricks et al. provides an extensive discussion of various issues related to improving the programmability of television program distribution systems. Viewers have traditionally consulted printed television schedules to determine which programs air at a particular time. More recently, interactive electronic television program guides have been developed that allow the display of television program information on viewers' television sets. [0003] Interactive program guides are typically implemente...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N7/16H04N17/00H04N21/258H04N21/442H04N21/45H04N21/454H04N21/466H04N21/81
CPCH04N7/163H04N21/4532H04N21/44222H04N21/4662H04N21/454H04N21/25883H04N21/812H04N7/16H04N5/445H04N7/17318H04N21/235H04N21/8106
Inventor 罗伯特·A·尼史蒂文·J·雷诺兹迈克尔·D·埃利斯乔尔·G·哈塞尔
Owner ROVI GUIDES INC