System and method for day-part marketing ready-to-eat food items

Abstract

The invention includes a method of marketing food items in a retail store, the method including displaying breakfast and lunch foods on a counter, where the counter is configured to be rotatable in the horizontal plane. During a period of hours of a day when breakfast foods are in demand by customers, positioning the counter such that breakfast foods are most proximate to an entrance to the retail store and lunch foods are least proximate to the entrance to the retail store. At about the end of the period of hours of the day when breakfast foods are in demand by customers, rotating the counter about 180 degrees in the horizontal plane such that the lunch foods are positioned most proximate to the entrance to the retail store and breakfast foods are positioned least proximate to the entrance to the retail store.

Description

I. COPYRIGHT NOTICE AND AUTHORIZATION[0001] This patent document contains material which is subject to copyright protection.[0002] .COPYRGT. Copyright 2003. Chevron U.S.A. Inc. All rights reserved.[0003] With respect to this material which is subject to copyright protection. The owner, Chevron U.S.A. Inc., has no objection to the facsimile reproduction by any one of the patent disclosure, as it appears in the Patent and Trademark Office patent files or records of any country, but otherwise reserves all rights whatsoever.II. FIELD OF THE INVENTION[0004] This invention relates to system and method of food retail marketing.III. BACKGROUND OF THE INVENTION[0005] Stores marketing ready-to-eat take out foods face many challenges. A key challenge is to market the foods most in demand to the customers at the right times of the day. The foods in demand will change in the course of the day, e.g., breakfast foods in the morning and lunch foods in the midday. Retailers are constantly looking fo...

AI Technical Summary

Benefits of technology

"The invention is a method and display system for marketing food items in a retail store. The method involves rotating a counter where breakfast and lunch foods are displayed, based on customer demand. The display system includes a horizontal counter for supporting both breakfast and lunch foods, which can be rotated to position the lunch foods in front of the customer and the breakfast foods in the back. This allows for efficient marketing of food items and convenient access for customers. The technical effects of the invention include improved customer experience and increased sales of food items."

Problems solved by technology

Stores marketing ready-to-eat take out foods face many challenges.

A key challenge is to market the foods most in demand to the customers at the right times of the day.

Existing apparatus and methods for easily and efficiently accomplishing this marketing goal are insufficient.

Traditional / existing solutions include standard countertops / merchandising equipment or displays that have minimal flexibility and are primarily unmovable.

The traditional solutions are inadequate due to operational inflexibility and the need to continually showcase products to consumers.

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