Method and apparatus for providing advertising
a technology of advertising and equipment, applied in the field of providing advertising, can solve the problems of difficult to entice lottery game players back into the store, ticketing does not provide an incentive, and second chance tickets do not provide the proper incentive, so as to achieve the effect of increasing revenu
Inactive Publication Date: 2006-06-08
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AI Technical Summary
Benefits of technology
"The present invention is about a method and system for increasing revenue for game agents and operators by offering bet slips with coupons for discounts on consumer items or services. The bet slips are placed in retail locations and offered to players for no charge. The system includes a lottery terminal and consumer items or services offered for sale at the retail location. The method involves recording bet information on the bet slip and receiving bets from players, who can then use the coupons for discounts on the products or services. The technical effect of this invention is to provide an additional revenue stream for game agents and operators."
Problems solved by technology
These second chance tickets do not provide an incentive for a lottery game player to increase the revenue of the lottery game agent, e.g. a store owner, by making an incremental sale, e.g. a sale that typically would not have occurred, because the lottery game player typically realizes that he is the holder of a losing ticket only after he has left the store.
Once he has left the store it is difficult to entice him back into the store to redeem the discount provided on his losing lottery ticket.
Additionally, these second chance tickets do not provide the proper incentive to entice more individuals to play the lottery.
Method used
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[0019] Referring to FIG. 2, a front view of a bet slip 20 constructed in accordance with one embodiment of the present invention is illustrated, showing a front facing surface 22. A portion of the bet slip may be pre-printed at another location and a portion may be printed at a point-of-sale location. The bet slip 20 includes a sheet of paper, a first graphical image 26 and at least one advertising graphical image 40a.
[0020] As illustrated, the bet slip 20 is designed for use as a bet slip in a conventional lottery. It should be apparent to others with ordinary skill in the art that bet slips for use in other games of chance, i.e. bingo, may be constructed in accordance with the present invention in view of this disclosure.
[0021] The bet slip 20 includes a sheet of paper. The bet slip 20 may be constructed from paper, chip board, or any other suitable medium. In a preferred embodiment, 60 lb. paper is used. The sheet has a front facing surface 22 and a back facing surface 24. The ...
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A method and system for providing a game of chance agent and / or a game of chance operator an opportunity for increased revenue, includes the following steps: placing a bet slip a game agent's retail location and offering the bets slip to a prospective player at no charge. The bet slip includes an area for the prospective player to record bet information for a game of chance and a coupon or other promotional message on a consumer item or service.
Description
CROSS-REFERENCE TO RELATED APPLICATIONS [0001] This application is a continuation-in-part application of application Ser. No. 10 / 295,434 filed Nov. 15, 2002, which claims benefit of U.S. Provisional Patent Applications Ser. No. 60 / 336,124, entitled “Method and Apparatus for Providing Advertising,” filed on Nov. 15, 2001, and Ser. No. 60 / 340,871, entitled “Method and Apparatus for Providing Advertising,” filed on Dec. 7, 2001. Each of the aforementioned applications are incorporated by reference.BACKGROUND [0002] Games of chance continue to be very popular in our culture. Games of chance include the following conventional games: instant ticket games, pull tab ticket games, bingo, lotteries and the like. To play many of the aforementioned games betting slips are provided to a prospective player at no charge. The prospective player enters bet information onto the bet slip and gives the bet slip to a game of chance agent or operator who enters the bet information. In these cases, a pros...
Claims
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IPC IPC(8): A63B71/00A63F1/18A63F3/06G09F23/00G09F23/10
CPCA63F3/065G09F23/00G09F23/10
Inventor DAVIS, DAVID LEE
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