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Method for quantizing the effectiveness of an advertising campaign

a technology of advertising campaign and measurement method, applied in the field of computer software, can solve the problems of inability of offline merchants to measure the performance of their online advertising campaign, and poor accuracy of advertising campaign data

Inactive Publication Date: 2015-07-02
CARDSPRING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

Enables offline merchants to accurately measure and quantify the effectiveness of their online advertising campaigns by tracking offer satisfaction and customer transactions, providing insights into campaign performance and customer behavior.

Problems solved by technology

Unfortunately, as with offline advertising (e.g., advertising in magazines, TV, radio, etc.), it is difficult for offline merchants to measure the performance of their online advertising campaigns.
For example, if a customer shops at a merchant location during a sale, then the merchant may ask the customer, “Where did you hear about our sale?” Unfortunately, some customers are lazy and do not wish to share such information with the merchant or may provide inaccurate information.
Determining the effectiveness of an online portion of ad campaign is further complicated when the same advertisements are presented to potential customers through other channels that are not online.

Method used

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  • Method for quantizing the effectiveness of an advertising campaign
  • Method for quantizing the effectiveness of an advertising campaign
  • Method for quantizing the effectiveness of an advertising campaign

Examples

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Embodiment Construction

[0020]In the following description, several specific details are presented to provide a thorough understanding of embodiments of the invention. One skilled in the relevant art will recognize, however, that the concepts and techniques disclosed herein can be practiced without one or more of the specific details, or in combination with other components, etc. In other instances, well-known implementations or operations are not shown or described in detail to avoid obscuring aspects of various examples disclosed herein.

[0021]FIG. 1 is a block diagram illustrating components of a system 100 in which embodiments of the invention may be implemented. As shown, system 100 includes a merchant 102, a point of sale (POS) system 104 with an associated database 106, an offer engine (OE) 108 with an associated database 109, a payment processor 110 with an associated database 112, one or more financial institutions114, and a network 118. As shown, merchant 102, OE 108, payment processor 110 and fin...

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PUM

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Abstract

A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims priority benefit to United States provisional patent application titled, “SYSTEM AND METHOD IMPLEMENTING REFERRAL PROGRAMS,” filed on Feb. 15, 2011, having application Ser. No. 61 / 442,943 (Attorney Docket Number CARD / 0002USL) and also claims priority benefit to United States provisional patent application titled, “SYSTEM AND METHOD FOR IMPLEMENTING PAYMENT NETWORK COOKIES,” filed on Feb. 14, 2011, having application Ser. No. 61 / 442,691 (Attorney Docket Number CARD / 0003USL), both of which are incorporated by reference herein.BACKGROUND[0002]1. Field of the Invention[0003]The present invention relates to the field of computer software and, in particular, to a system and method for quantizing the effectiveness of an advertising campaign.[0004]2. Description of the Related Art[0005]Online advertising is a form of promotion that uses the internet to deliver marketing messages to potential customers. Examples of online a...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0246G06Q30/02
Inventor WINNER, JEFFREYBOYER, GERAUDKUMAR, AMITWALTHER, ECKART
Owner CARDSPRING