Method for launching advertisement and device thereof

Abstract

The invention discloses a method for launching advertisement and a device thereof, belonging to the advertisement field. The method comprises the following steps: establishing a webpage classification system and an advertisement classification system respectively, and establishing the correspondence between the webpage classification system and the advertisement classification system; searching related advertisement which can be one or more for a webpage with advertisements to be launched according to the correspondence between the webpage classification system and the advertisement classification system; and calculating the degree of correlation between each searched related advertisement and the webpage with advertisements to be launched; launching the related advertisements with degree of correlation meeting a threshold value for the webpage with advertisements to be launched according to the calculated degree of correlation. The method and the device search and launch the related advertisement with degree of correlation meeting the threshold for the webpage with advertisement to be launched according to the correspondence which is established between the advertisement classification system and the webpage classification system by the method of the invention, and have the effect of leading the launched advertisement to be more objective and relevant, and realizing user click attraction.

Description

technical field [0001] The invention relates to the field of advertisements, in particular to a method and device for placing advertisements. Background technique [0002] With the widespread application of the Internet, a matching advertisement based on the content of the webpage and output by an automatic program has emerged at the historic moment. This kind of advertisement is placed on the principle of targeting the content of a specific webpage. For example, when users browse information on the Internet, if they see articles related to cars, they will see related advertisements such as car sales, car insurance, and car magazines. [0003] In order to place the most suitable advertisement on the webpage to attract users to click to the greatest extent, prior art 1 proposes a method of placing advertisements using text direct matching technology. The correlation between the two is calculated at the granularity of , and the ad with the highest relevance to the webpage is ...

AI Technical Summary

Problems solved by technology

[0005] When using direct text matching technology to place advertisements, due to various reasons, there are many words that have different meanings in different environments, so it is easy to mis-match, which makes the relevance of the advertisements placed poor; when using the click conversion rate standard to place advertisements, there is no Considering the actual content of the webpage, it is likely that the advertisements placed are not of interest to the users, resulting in poor targeting of the advertisements. At the same time, because the click conversion rate data of the advertisement itself is very sparse, from a statistical point of view, it may not be possible to As a criterion for judging whether an advertisement attracts users to click, therefore, the method of serving advertisements based on the click conversion rate standard is not reliable

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