Method for launching advertisement and device thereof
A technology for classifying advertisements and webpages, which is applied in the field of advertisements and can solve problems such as sparse click conversion rate data, prone to mismatching, and unreliability
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Embodiment 1
[0025] see figure 1 , this embodiment provides a method for placing advertisements, and the process of the method is as follows:
[0026] 101: Establish a webpage classification system and an advertisement classification system respectively, and establish a corresponding relationship between the webpage classification system and the advertisement classification system;
[0027] 102: According to the corresponding relationship between the webpage classification system and the advertisement classification system, search for relevant advertisements for any webpage to be advertised, where there are one or more relevant advertisements;
[0028] 103: Calculate the correlation between each found relevant advertisement and the webpage of any advertisement to be placed, and according to the calculated correlation, place an advertisement whose relevance meets the threshold for any webpage of the advertisement to be placed related ads.
[0029] Wherein, the threshold can be set accordi...
Embodiment 2
[0032] see figure 2 , this embodiment provides a method for placing advertisements, and the flow of the method is as follows:
[0033] 201: Establish a web page classification system;
[0034] Specifically, a web page classification system commonly used on the Internet can be used to establish a web page classification system and adjust it according to the actual situation. Taking several different types of web pages shown in Table 1 as examples, the established classification system is shown in Table 1. 1 shows:
[0035] Table 1
[0036] Web category
web page name
website link
music
**MP3 download network
http: / / www.**a.com
law
** Legal Consulting Network
http: / / www.**b.com
**Software Download Network
http: / / www.**c.com
[0037] 202: Obtain a certain amount of webpage data in each webpage category under the established webpage classification system, and train a webpage classifier according t...
Embodiment 3
[0065] see image 3 , this embodiment provides a device for placing advertisements, which includes:
[0066] A classification system establishment module 301, used to establish a web page classification system and an advertisement classification system;
[0067] The corresponding relationship establishment module 302 is used to establish the corresponding relationship between the webpage classification system and the advertisement classification system after the establishment of the webpage classification system and the advertisement classification system;
[0068] The search module 303 is used to search for relevant advertisements for any webpage to be advertised according to the corresponding relationship between the webpage classification system and the advertisement classification system, and there are one or more relevant advertisements;
[0069] Calculation module 304, configured to calculate the degree of relevance between each found relevant advertisement and any webp...
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