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Method, IPTV system and user equipment for realizing advertisement insertion

A technology of advertisement insertion and user equipment, applied in the IPTV field, it can solve the problems of no choice, interaction rights, users unable to fast-forward operation, and difficult for users to avoid.

Inactive Publication Date: 2010-03-31
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the advertisements inserted in traditional TV programs, users always "passively" accept these advertisements, and have no right to choose and interact.
Of course, it is difficult for users to avoid the advertisement content inserted in the live broadcast channel of IPTV (for example, the user cannot fast-forward the operation when inserting the advertisement stream in the live broadcast stream)

Method used

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  • Method, IPTV system and user equipment for realizing advertisement insertion
  • Method, IPTV system and user equipment for realizing advertisement insertion
  • Method, IPTV system and user equipment for realizing advertisement insertion

Examples

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Embodiment Construction

[0031] In the IPTV system and method of the present invention, if there is an advertisement to be inserted during the current program playing, the user terminal saves the time point when the associated advertisement is inserted, and when the advertisement is played, the user terminal requests to continue broadcasting the current program according to the saved time point.

[0032] The IPTV system of the present invention is used to implement the insertion of advertisements in the on-demand programs of the user terminals. The system includes user equipment and the system side. The implementation method of inserting advertisements in the IPTV system of the present invention includes the following steps:

[0033] Step 101: During the broadcasting of the program, the user terminal acquires and saves the insertion information of the advertisement associated with the current program from the system side, including information about the time point when the advertisement is inserted into...

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Abstract

The invention provides a method, a system and user equipment for realizing advertisement insertion in an IPTV system. If advertisement needs to be inserted during the period of playing the current program on the user equipment, the method comprises the following steps: (a) during the period of playing the current program, a user terminal acquires and stores the insertion information of the relatedadvertisement of the current program from a system side, wherein the insertion information of the related advertisement comprises the time point information when the related advertisement is insertedinto the current program; (b) the user terminal stops playing the current program at the time point and simultaneously plays the related advertisement; and (c) after the related advertisement is played, the user terminal continues to play the current program from the time point. The invention provides an effective solution of advertisement insertion.

Description

technical field [0001] The invention relates to the field of IPTV, in particular to a method for realizing advertisement insertion, an IPTV system and user equipment. Background technique [0002] Interactive Internet TV, also known as IPTV (Internet Protocol Television, Internet Protocol Television), refers to the general term for services such as live broadcast, on-demand, and time-shifted playback of TV programs that can support interactive capabilities to users through an IP bearer network. Compared with traditional analog TV or digital TV, IPTV provides users with greater interoperability. Users can choose operations such as fast forward and rewind while watching. Advertisements appear frequently in existing television programming, which is also an important source of operating income. However, for the advertisements inserted in traditional TV programs, users always "passively" accept these advertisement information, without the right to choose and interact. Of course...

Claims

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Application Information

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IPC IPC(8): H04N7/24H04N7/173H04L29/06
Inventor 吉锋夏宏飞
Owner ZTE CORP
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