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System for recommending commodities

A product recommendation, product technology

Inactive Publication Date: 2011-01-26
江苏瑞蚨通软件科技有限公司(中外合资)
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The value of the recommended result set is not high, and the actual hit rate of users is low

Method used

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  • System for recommending commodities
  • System for recommending commodities
  • System for recommending commodities

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0022] Embodiment 1: as figure 1 As shown, a ticket recommendation system includes a ticket query input module, which is used to input the departure city, arrival city and departure date; a ticket display module, which is used to display flights matching the input conditions; an agent display module, which is used to display the The agency information corresponding to the selected air ticket; the advertising display module is used to recommend other products other than air tickets.

[0023] The ticket display module optimizes the display order of tickets through a tree logarithmic model. Such as figure 2 As shown, the utility of option i in nest m to user n is:

[0024] u ni =V ni +ε nk +ε nki

[0025] Among them, V ni = β 1 x i1 +β 2 x i2 +Λ+β m x im ;

[0026] ε nk is the random utility part in nest m;

[0027] ε nki is the random utility part of option i except the effect of nest k.

[0028] Estimate β m The method is maximum likelihood estimation.

[...

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PUM

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Abstract

The invention discloses a system for recommending commodities. The system for recommending the commodities comprises a commodity inquiry input module, a commodity display module and a merchant display module, wherein the commodity inquiry input module is used for inputting the relevant conditions of the commodities; the commodity display module is used for displaying commodity information matched with the input conditions; the merchant display module is used for displaying merchant information corresponding to the selected commodities; and the commodity display module optimizes the display sequence of the commodities through a tree decilog model. The system for recommending the commodities has the advantages of guiding the merchants to optimize products and marketing strategies and obtain premium and effectively contributing to transaction.

Description

technical field [0001] The invention belongs to the technical field of electronic commerce, and relates to a commodity recommendation system. Background technique [0002] Commodities include products and services. Commodity recommendation is to present products and services, their promotional discount plans and special functions to users who are most likely to buy at the right time, place and method, so as to maximize the transaction volume. [0003] Advertisements, preferential promotion plans, and marketing catalog copies of traditional commercial retail companies are difficult to achieve personalized product recommendations. After the rise of e-commerce, merchants can recommend target products to users through the search engine on the site according to the user's search intention, which improves the efficiency of product recommendation. However, just like GOOGLE, BAIDU and TAOBAO, the user searches for a keyword, and the website returns tens of thousands of pieces of in...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
Inventor 周岳新李星陈静波
Owner 江苏瑞蚨通软件科技有限公司(中外合资)