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Targeted advertising system and method

An advertising, targeting technology, applied in the field of targeted advertising, which can solve the problems of reduced advertising effectiveness, users less likely to update profile information, difficulties, etc.

Inactive Publication Date: 2011-11-23
ROCKSTAR BIDCO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Unfortunately, users are less likely to update the profile information in their profile due to the gratification or inconvenience or difficulty associated with updating a profile
Ads selected for users based on profile information are less effective when their preferences have changed since the last time the profile information was updated

Method used

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  • Targeted advertising system and method
  • Targeted advertising system and method
  • Targeted advertising system and method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0019] The examples set forth below represent information to enable those skilled in the art to practice the invention and describe the best mode of carrying out the invention. Reading the following description in light of the accompanying drawing figures, those skilled in the art will understand the concepts of the invention and recognize applications of these concepts not particularly addressed herein. It should be understood that these concepts and applications fall within the scope of the present invention and its accompanying claims.

[0020] refer to figure 1 , providing a communication environment 10 in which a targeted advertisement server 12 is capable of interacting with one or more user terminals 14 via one or more communication mediums to facilitate targeted advertisements. It should be noted that the user terminal is generally referred to as 14, and when referred to individually, it is referred to as 14(A) to 14(D). In particular, targeted ad server 12 maintains...

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Abstract

As an advertisement is presented to the user via a user terminal, the user terminal may generate voting information in response to a specific user input that bears on the user's interest in the advertisement or based on actions or behaviors of the user in association with the advertisement being presented. When specific user input is provided, the user is essentially providing direct feedback as to whether the advertisement is of interest. The voting information is provided to the targeted advertising system, which will update the preference information based on the voting information such that the user's interest in the various advertisements is reflected in the preference information. As new advertisements are selected for the user, the selection of the advertisements is based on the updated preference information, which is systematically updated as voting information is received from the one or more user terminals.

Description

technical field [0001] The present invention relates to targeted advertising, and more particularly to controlling targeted advertising based on voting information associated with the presentation of the advertisement. Background technique [0002] Most media content providers, such as television, radio, magazines, newspapers, and Internet providers rely heavily, if not all, on advertising revenue. The revenue generated by an advertisement is generally related to how well and how well the advertisement is presented to the desired viewer. Further, the success of a product or service is often based on being able to effectively market the product or service to a desired audience. Likewise, a content provider's ability to deliver advertisements to desired audiences is critical to both the content provider and the product or service provider. [0003] While the need to deliver advertisements in an efficient manner remains critical, the ability to effectively deliver advertiseme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/16G06Q30/00G07C13/00H04W4/00
CPCG06Q30/02G06Q30/0269G06Q30/0621H04L12/16
Inventor D·西尔万
Owner ROCKSTAR BIDCO
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