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Keyword analysis method and keyword analysis device

An analysis method and keyword technology, applied in the Internet field, can solve the problems of low analysis pertinence and inability to directly reflect the performance of keywords, and achieve the effect of improving pertinence and objective reference.

Active Publication Date: 2012-07-04
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Since keyword-based advertisements are purchased by bidding at the granularity of keywords, the existing keyword analysis tools based on the industry cannot directly reflect the performance of each keyword that users bid on among their competitors, leading to analysis Not targeted

Method used

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  • Keyword analysis method and keyword analysis device
  • Keyword analysis method and keyword analysis device
  • Keyword analysis method and keyword analysis device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0042] see figure 1 , the present embodiment provides a keyword analysis method, the method flow is as follows:

[0043] 101: Receive the keyword selected by the user, the region where the keyword takes effect, and the analysis index of the keyword. The analysis index of the keyword includes at least one of the number of clicks, the number of impressions, click rate, conversion rate, bid, and average click consumption ;

[0044] 102: Query the value corresponding to the analysis indicator of the keyword in the pre-stored indicator database according to the keyword selected by the user and the region where the keyword takes effect, and present the query result to the user as the analysis result.

[0045] Further, before querying the value corresponding to the analysis index of the keyword in the pre-stored index database according to the keyword selected by the user and the region where the keyword takes effect, it also includes:

[0046] Calculate the value corresponding to ...

Embodiment 2

[0058] This embodiment provides a keyword analysis method, which provides users with more targeted keyword analysis by taking keywords as a dimension, thereby providing users with more direct and objective reference opinions for selecting keywords. see figure 2 , the method flow provided by this embodiment is specifically as follows:

[0059] 201: Calculate the value corresponding to the analysis index of each keyword according to the log, and store the value corresponding to the analysis index of each keyword according to the keyword and the region where the keyword takes effect, and obtain the index database;

[0060] Specifically, this embodiment does not limit the specific analysis indicators of keywords. In order to more intuitively reflect the quantitative data of keyword advertisements based on keywords, in the method provided by this embodiment, the analysis indicators of keywords include But not limited to clicks, impressions, click-through rate, conversion rate, bi...

Embodiment 3

[0094] see Figure 4 , the present embodiment provides a keyword analysis device, the device includes:

[0095] The receiving module 401 is used to receive the keyword selected by the user, the area where the keyword takes effect and the analysis index of the keyword. The analysis index of the keyword includes at least the number of clicks, the number of impressions, the click rate, the conversion rate, the bid price and the average click consumption one of

[0096] The query module 402 is used to query the value corresponding to the analysis index of the keyword in the pre-stored index database according to the keyword selected by the user received by the receiving module 401 and the region where the keyword takes effect;

[0097] The presentation module 403 is configured to present the query result obtained by the query module 402 as an analysis result to the user.

[0098] Further, see Figure 5 , the device also includes:

[0099] Statistical module 404, for counting t...

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Abstract

The invention discloses a keyword analysis method and a keyword analysis device, which belong to the field of internets. The method includes the steps: receiving keywords selected by a user and effective regions and analysis indexes of the keywords, wherein the analysis indexes of the keywords at least include one of click number, show number, click rate, converse rate, offer and average click consumption; and inquiring corresponding values of the analysis indexes of the keywords in a pre-stored index database according to the keywords selected by the user and the effective regions of the keywords, and showing inquiring results serving as analysis results to the user. The corresponding values of the analysis indexes are showed to the user by taking the keywords as dimensionality, and analysis of the keywords is quantized, so that pertinence of keyword analysis can be improved, a position of the user and quantized difference among the user and other users are defined beneficially, and further more direct and more objective reference opinions can be provided for the user in keyword selection.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to a keyword analysis method and device. Background technique [0002] With the rapid development of the Internet, the application of search engines is becoming more and more extensive. Not only can it be applied to the retrieval of academic content, but it can also be applied to advertising. For example, when a user uses a search engine to search for a keyword, the search result page will display the advertisement content related to the keyword. Since this type of advertisement appears on the search result page when a specific keyword is retrieved, it is highly targeted and can be used as a cost-effective way of network promotion. For this, in order to facilitate users to choose the appropriate Keywords for advertising, various keyword analysis tools came into being. [0003] Different keyword analysis tools provide users with help information from different angles. When performing ke...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 颜伟鹏曲晓航
Owner TENCENT TECH (SHENZHEN) CO LTD
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