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Track online social behavior to enhance the search experience

A technology for social media, users, applied in the field of enhanced search experience

Active Publication Date: 2017-08-08
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, as noted, conventional search engines do not use learnable user information to personalize a user's search experience

Method used

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  • Track online social behavior to enhance the search experience
  • Track online social behavior to enhance the search experience
  • Track online social behavior to enhance the search experience

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0027] Reference will now be made to the attached Figure 1-17 Various embodiments of the present technology, which generally relate to systems and methods for customizing a user's experience with an application, such as a search engine application, will be described. The user experience is customized based on inferring the user's mood and / or interests based at least in part on an analysis of the user's posts and activities on one or more social media sites. In various embodiments, the search engine includes a user tracking engine having a collection engine and one or more intelligent processing modules. A harvesting engine tracks a user on one or more social media sites and copies the user's posts and other activity to a storage location within the search engine application. One or more intelligent processing modules then analyze the post and activity and infer the user's mood and / or the user's interest based on the indication of mood and interest in the post. In other embo...

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PUM

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Abstract

The present invention relates to tracking online social behavior to enhance the search experience. Systems and methods for customizing a user experience for an application, such as a search engine application, are disclosed. The user experience is customized based on inferring the user's mood and / or interests based at least in part on an analysis of the user's posts on one or more social media sites. A search engine application is configured to include a user tracking engine that tracks the activities of users on social media sites. By tracking a user's posts and other activities on social media sites, and possibly his or her friends' posts and other activities, the user tracking engine can draw inferences about the user, including, for example, the user's emotional state, current trending interests, Future plans, likes / dislikes and wishes. The user tracking engine can then customize the user's search experience based on these derived inferences.

Description

technical field [0001] The present invention relates to search technology, and in particular to enhancing search experience. Background technique [0002] Every day, users share vast amounts of information about themselves with their friends (and sometimes the public) via social networking sites such as Twitter, Facebook, MySpace, and other social networking platforms and blogs. Users share how they're feeling, what they're doing, what they're thinking, their experiences, and more. Currently, search engines and other web-enabled applications cannot take advantage of the insights available by tracking the information users share. [0003] Search engines are especially well suited to exploit such insights because they are considered trusted advisors by their users. When users have questions, they often turn to their search engines to provide answers. However, as noted, conventional search engines do not use learnable user information to personalize a user's search experienc...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor D·C·赫本斯尔C·J·萨雷托K·P·马尔卡希J·E·奥拉德
Owner MICROSOFT TECH LICENSING LLC