The invention belongs to the technical field of computers, and discloses an electronic coupon recommendation obtaining method and
system based on
social network behaviors, and the method comprises the following steps: S1, obtaining multi-dimensional behavior data of a target user and a social associated user from a
social network platform, the behavior data comprises consumption
preference data, social interaction data and
content generation data of the user; s2, performing cleaning and structured
processing on the multi-dimensional behavior data, and extracting user
social behavior feature vectors; according to the method, consumption preference, social interaction, original content and other multi-
source data are fused, the constructed dynamic interest preference graph can deeply and prospectively insight into user interests, the problems of data sparseness and
cold start are effectively relieved, the recommendation result is more accurate, and surprise can be brought; by quantifying the social influence index, key opinion leaders or users with high propagation potential can be identified, and coupons which are more attractive or have sharing incentive attributes can be recommended for the key opinion leaders or users with high propagation potential.