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Following online social behavior to enhance search experience

A social media, search engine technology, applied in digital data information retrieval, instruments, computing, etc.

Active Publication Date: 2012-07-04
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, as noted, conventional search engines do not use learnable user information to personalize a user's search experience

Method used

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  • Following online social behavior to enhance search experience
  • Following online social behavior to enhance search experience
  • Following online social behavior to enhance search experience

Examples

Experimental program
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Embodiment Construction

[0027] Reference will now be made to the attached Figure 1-17 Various embodiments of the present technology, which generally relate to systems and methods for customizing a user's experience with an application, such as a search engine application, will be described. The user experience is customized based on inferring the user's mood and / or interests based at least in part on an analysis of the user's posts and activities on one or more social media sites. In various embodiments, the search engine includes a user tracking engine having a collection engine and one or more intelligent processing modules. A harvesting engine tracks a user on one or more social media sites and copies the user's posts and other activity to a storage location within the search engine application. One or more intelligent processing modules then analyze the post and activity and infer the user's mood and / or the user's interest based on the indication of mood and interest in the post. In other embo...

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Abstract

Systems and methods are disclosed for customizing a user's experience with an application such as a search engine application. The user's experience is customized based on inferring a mood and / or interests of the user at least in part from an analysis of the user's posts on one or more social media sites. The search engine application is configured to include a user-following engine which follows a user's activities on social media websites. By tracking a user's posts and other activity on social media websites, and possibly those of his or her friends, the user-following engine is able to draw inferences about a user, including for example the user's emotional state, current trending interests, future plans, likes / dislikes and aspirations. The user-following engine may then customize the user's search experience based on these drawn inferences.

Description

technical field [0001] The present invention relates to search technology, and in particular to enhancing search experience. Background technique [0002] Every day, users share vast amounts of information about themselves with their friends (and sometimes the public) via social networking sites such as Twitter, Facebook, MySpace, and other social networking platforms and blogs. Users share how they're feeling, what they're doing, what they're thinking, their experiences, and more. Currently, search engines and other web-enabled applications cannot take advantage of the insights available by tracking the information users share. [0003] Search engines are especially well suited to exploit such insights because they are considered trusted advisors by their users. When users have questions, they often turn to their search engines to provide answers. However, as noted, conventional search engines do not use learnable user information to personalize a user's search experienc...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F17/27G06F17/30867G06F16/9535G06F16/9536
Inventor D·C·赫本斯尔C·J·萨雷托K·P·马尔卡希J·E·奥拉德
Owner MICROSOFT TECH LICENSING LLC
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