One or more embodiments herein provide a material recommendation method and device, equipment, medium and product. The material recommendation method comprises: obtaining a first content block associated with a first operator; in response to a material generation condition corresponding to the first content block being met, generating and storing a first recommended material corresponding to the first content block, the first recommended material being related to at least part of the content to be improved in the current update cycle of the first content block; and in response to a first operation triggered by the first operator on the first content block, sending the first recommended material to the first operator. The provided sprint logic of pre-generated recommended material can provide the stored recommended material to the operator when the operator triggers the material recommendation operation, without the need for real-time generation, thereby improving the response speed of material recommendation and achieving efficient material recommendation.