The invention discloses a film and television resource personalized recommendation method in a social network environment, and belongs to the technical field of data analysis and pushing. The method includes the following steps of S1, online comment obtaining and preprocessing, S2, online comment emotion value calculation, S3, film watching decision criterion and weight determination, and S4, film and television resource sorting: a comprehensive foreground value of a film xi is obtained by combining a probability language decision matrix, a value function and a weight function, wherein the larger the comprehensive foreground value is, the more worthy of recommendation is achieved, and the higher the sorting is. According to the method, the influence of irrational factors such as psychological behaviors of film viewers on decision making of the film viewers is fully considered while objective factors are considered, so that film and television resource recommendation is more practical and accurate.