This application discloses a
data transmission method, apparatus,
chip, and storage medium. The method includes: acquiring encoding parameters,
device parameters, and network parameters associated with the
data transmission of streaming media, wherein the encoding parameters include
frame rate, bitrate, and resolution; determining the
Quality of Experience (QoE) associated with the streaming media based on the encoding parameters,
device parameters, and network parameters; determining estimated parameters based on the QoE associated with the streaming media; and adjusting the encoding parameters according to the estimated parameters. The method of this application, based on a comprehensive evaluation of encoding parameters,
device parameters, and network parameters, can achieve a more comprehensive and accurate assessment of QoE. Furthermore, by establishing a
closed loop between QoE evaluation and
data transmission, and adjusting the encoding parameters based on QoE, dynamic and
adaptive optimization of QoE can be achieved when the
frame rate or network environment changes, which is beneficial for providing users with a better viewing experience.